product launch proven marketing strategy

"Michele and her team helped us define who we were, who our customers were, and what channels we needed to reach them."

President | Optics Company

Marketing Speaker for a technical audience

Are you looking for a speaker who knows marketing, but also understands the unique nature of marketing high tech products and services to a technical audience?

With more than 15 years of experience, Michele Nichols is a go-to source for market leaders who are looking to rebrand, enter new markets, launch new products and rethink strategy for their next stage of growth. 

Known as a thought leader and innovator among her clients, peers, and colleagues, Michele's presentations provide opportunities to learn best practices for utilizing and applying proven marketing techniques. When you choose Michele to speak at your meeting or event, you're guaranteed to walk away with marketing knowledge specific to your industry, as well as the know-how to get started on your marketing strategy.

Choose from one of Michele’s marketing presentations, or speak to us about customizing a presentation to fit your needs. Presentations can be done on-location or remotely as a webinar. 

Standard pricing is set at $2,000, plus travel and accommodations. Rates are negotiable for non-profit organizations.

Featured Marketing Presentations

Sales and Marketing Through the Lifecycle of Your Company

What are the most common sales and marketing challenges faced at each stage in a company’s lifecycle? From startup through exit strategy, the presentation will touch on branding strategy, product launches, channel expansions and more. With ample time built in for Q&A, you can ask your most pressing questions of someone with more than fifteen years’ experience working with technical startups as well as high tech, multinational firms.

Inbound Marketing: How to Bring Customers to You

Your customer is changing, and your strategy must, too. You may have heard a lot of talk about inbound marketing, but how does it translate to our industry? Engineers, scientists and program managers want to come to their own conclusion, and do their own research before they engage with you. Learn from others in the industry about what works in attracting and engaging with the new customer.

Marketing and Sales for Scientists and Engineers

As technical companies struggle to find success with traditional marketing and advertising, they look for new ways to gain the attention of their highly specific buyers. This short course will focus on sales and marketing skills necessary for scientists and engineers charged with technical sales. This type of technical peer to peer sales requires different skills, and Nichols is experienced in building models proven to work for these firms. The course will also address common marketing challenges and mistakes and how to fix them.

Using Innovation as a Differentiator

How do you turn R&D into a marketing asset? From patent to sales, this workshop focuses on maximizing your investment in patents to create awareness and build credibility in the markets you serve. For many companies, their technology is their differentiator and it should be marketed as such. This presentation demonstrates how an effective positioning strategy can lead to success in all stages of business, including product launches, branding, the patent process, and channel expansions.

Previous Engagements

  • Photonics West 
  • SPIE
  • Materials Research Society (MRS)
  • Entrepreneurs' Organization
  • New York Photonics
  • The Optical Society
OSA_logo NYPhotonics_Logo_PR SPIE-logo-2015 apoma-logo



About Michele

As President of Launch Team Inc., Michele creates winning PR and marketing strategies for high tech, optics, photonics and services companies looking to grow sales. She is well-versed in various marketing programs, which gives her the wealth of knowledge needed to help companies launch new products, enter new markets, and integrate new acquisitions. Her years of experience have led to expertise in organizational development, process improvement, and internal communication.


Attendee Testimonial

"This was the most valuable part of the conference for me."

-Materials Research Society attendee

"I've attended Michele's presentations in the past and I highly recommend them. It is a terrific opportunity to learn."

- Neal Elli, Empire Precision Plastics