Launch Team starts with a marketing assessment to offer perspective on your current marketing activities.
The next step varies in scope depending on your project. Positioning can range from a short corporate overview to a half-day workshop with key staff members.
Launch Team will examine your corporate brand’s look and feel, from logos to white papers, and we'll offer recommendations that we can later implement.
We'll help you execute the marketing strategies discussed, ensuring that you reach the right customers with the right content at the right time.
Launch Team promises to:
Launch Team's process includes four basic steps. Although the steps are the same for each client, the scope of each of can change depending on the client's current marketing efforts.
Whether you are preparing for a product launch, considering a redesign of your website, or expanding your marketing efforts to cover a new application or line of business, our marketing assessment will result in an action plan to increase revenue and improve ROI.
Our full team comes together to review your current marketing activities – from trade shows to social media – providing you with a score for each of your customer touchpoints. Often this step involves customer interviews, which provide insight into your brand and its position in the marketplace. These interviews can present new sales opportunities as well, with customers divulging far more information to an impartial interviewer than to sales staff.
The process ends with the delivery of your brand touchpoint scores and next step recommendations, as well as a collaboratively developed marketing roadmap to guide your marketing activities.
Launch Team will review the competitive landscape as well as customer research, from web data to surveys to interviews, to help you understand the needs, pain points and language of your customers. This information culminates in a positioning statement communicating the problems your company can solve for customers that your competitors can't. The positioning process gives you the tools to leverage clear messaging and better targeting to increase sales.
Our Launch Team will examine your corporate brand’s look and feel as it's represented on your website, in sales collateral and in your trade show materials. This step results in recommendations to update or modernize your brand and improve brand consistency. Our experienced creative team is available to tackle these updates as needed.
Launch Team can help you execute any or all of the steps on your marketing roadmap. Our outsourced marketing services include content development, lead generation, lead nurture, public relations, media planning and ad design, social media, web design, email campaigns, and more. Collaboration with Launch Team on marketing roadmap execution results in lower headcount, better alignment between your lines of business, and improved P&L .
This process will be different for each client, as it depends on the goals you want to achieve and the range of your existing marketing activities.