PLS President, Michele Nichols to Present @SPIE Photonics West 2013

Posted by John Veckerelli on Mon, Nov 12, 2012

SPIE Photonics West - Optics

Going Pro - Marketing Essentials for Sustainable Business

SPIE Photonics West 2013, the largest and most influential conference for biophotonics and biomedical optics, high-power laser manufacturing, optoelectronics, microfabrication, and green photonics will take place February 2 - 7, 2013 in San Francisco's Moscone Center.

On February 6, PLS President Michele Nichols Gleber will present Going Pro - Marketing Essentials for Sustainable Business. This half-day course is designed to help CEOs and Sales and Marketing professionals, learn about the ingredients for ensuring a healthy pipeline for the long term. 

A primary goal of this course is to engineer a product development strategy and marketing process that is effective, modern, consistent, and measurable, and that will allow you to compete against the larger players in your industry. Examples are taken from optics, imaging and instrument companies ranging from $1M to $150M in revenue which are experiencing year-over-year growth upwards of 100%. Anyone who wants to answer questions such as, “how do I attract the right customers?” and “how do I know what I’m doing is working?” will benefit from taking this course.

Course Details & Registration

6 February 2013, 1:30 PM-5:30 PM
Course Level: Intermediate
CEU: 0.35
Instructor: Michele Gleber, PLS Launch Solutions (United States)
Member Price $300 | Non-member Price $355

Registration and more information.

Topics: Optics, Company News, Marketing Mix, Marketing Strategy