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Launch Team Blog

CRM Implementation: Preparing Your Team for CRM Adoption

Whether you’re choosing your first CRM or transitioning to a new one, it’s a big decision — one that will lead to even bigger impacts on your team. Training your team to use a CRM efficiently is as important as the data that will be kept in it. If they don’t know how to use it comfortably, the transition into a new CRM tool can be a difficult one.

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Topics: CRM implementation, Internal Communication

B2B Corporate Positioning: Start at the Beginning

Corporate positioning is one of the most important ingredients in establishing a company’s position in the marketplace. However, it’s often overlooked because most organizations believe they know what their target audience needs and wants. Strong positioning starts from the beginning and creates a clear path highlighting your product or service in the market.

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Topics: Positioning, Strategic Planning

No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List

Client relationships are an incredibly valuable resource for businesses of any size, and the holidays are a perfect time to reach out with warm wishes to all of your contacts. But wrangling a huge mailing list can get overwhelming during a hectic yearend. So what’s the best way to check off your holiday “nice” list? Channel your inner St. Nick and get it all done in a wink using a full-featured CRM like Salesforce!

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Topics: CRM implementation, Marketing and Sales Alignment

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the concerns and market drivers US advanced manufacturers are facing. FABTECH was an excellent opportunity to take a step back from our work with advanced manufacturing clients throughout the US, for a broader, forward-thinking perspective.

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Topics: Business Insights

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

FABTECH 2018, which spanned 3 exhibit halls and attracted over 30,000 attendees, is North America’s largest metal forming, fabricating, welding and finishing event—and offered a fascinating and forward-looking view at advanced manufacturing.

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Topics: Business Insights

Tech Advice for Work or Play - Meghan Maloney

Meghan Maloney | Application Analyst

While at work, you will most likely find Meghan with headphones in, waist deep in a client's Salesforce instance. When she's not at work, Meghan is still enjoying technology, only she's more likely to be found playing The Witcher 3 on her PS4.

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Topics: meet the team

When Should A Small Business Add a CRM System?

CRM Implementation for Growing Companies 

Your company is small but growing. When should your team consider implementing a Customer Relationship Management system (CRM)? A better question may be, how far do you want to go?

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Topics: CRM implementation, Strategic Planning

Call it What You Want (AdWords or Google Ads): Where Do Google Paid Ads Fit in Your B2B Marketing Plan?

Google recently renamed one of its more powerful marketing tools (AdWords, now Google Ads). As with anything like this, we saw a spike in conversation over the new name and how old habits die hard. However, for many small to medium businesses in the science and technology space, the tool itself is still a mystery, regardless of the name.

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Topics: Strategic Planning

Breaking Down Marketing Automation: HubSpot vs. Pardot

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

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Topics: Inbound Marketing, HubSpot, Marketing Strategy

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general sense of optimism. With that comes a new challenge, though: when your revenue base becomes too concentrated on a single industry or customer, your risk of market pull-back or decreased demand increases.

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