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Launch Team Blog

A (Sales)Force to Be Reckoned With — Meet Ron Wille

Ron | VP of Sales & Technology

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Topics: meet the team

Internal Communication & Change Management: A Marketing Challenge?


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

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Topics: Marketing Strategy, Internal Communication

5 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part of trade show planning, but the methods of lead capture vary. The most foolproof method of lead collection is using the official scanner provided at the event; however, due to the cost, many professionals are now relying on their phones to collect leads. Just be sure to test out any app you plan on using to work out any technical issues and make sure it will serve your needs.

Here are five smartphone apps to try at your next trade show:

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Topics: Trade Show Strategy

Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.

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Topics: Company News

Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland

Sarah Holland | Account Manager

At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at one of her children’s sporting events.

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Topics: meet the team

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

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Topics: Company News, Sales, Marketing and Sales Alignment, CRM implementation

Trade Show Planning: FAQ

As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:

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Topics: Trade Show Strategy

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.

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Topics: Company News, Marketing and Sales Alignment

3 Best Practices for Increasing Medical Device Market Penetration

Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?

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Topics: Marketing Strategy, Product Launch, Medical Device

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.

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Topics: Business Insights, Medical Device