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Launch Team Blog

Emerging Market Strategy: Market Positioning for UAV

Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing that the emerging drone market presents real promise as well as challenges.

The optics, photonics, and imaging exhibitors at SPIE DCS share a common challenge with XPONENTIAL’s component exhibitors—a great deal of unknowns in:

  • UAV adoption curve
  • UAV applications to invest in
  • Requirements
  • Regulatory environment
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Topics: Marketing Strategy, Positioning

Applying the 80/20 Strategy in Advanced Manufacturing


The 80/20 or Pareto principle is a long-standing business strategy that a lot of companies are applying right now to increase profit margin. Classic examples of the 80/20 rule include the burgeoning growth of American manufacturers such as Illinois Tool Works, which grew from $300M to $18B by applying the 80/20 business model. Books like The 80/20 Principle by Richard Koch made the best seller list, focusing the common Pareto Principle on highest margin work to create competitive advantage.

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Topics: Business Insights, Client Relations

Gaining Traction in Emerging Markets: 10 Keys to Early Sales

Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets

AUVSI Xponential 2017, the conference for unmanned technologies, drones, and robotics will be held May 8-11 in Dallas, TX. This year’s conference will feature more than 650 exhibitors and more than 200 courses covering the future of unmanned systems in energy, defense, automotive, wireless communications, and other industries.

Exhibitors and attendees, from optoelectronic component manufacturers to lasers and system integrators, have many common questions:

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Topics: Business Insights, Marketing Strategy

If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]

Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then set aside; it’s an ongoing process with many moving parts. From regular budget checks to sales and marketing alignment to branding, you and your team should periodically revisit the different aspects of your strategic plan.

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Topics: Business Insights, Strategic Planning

Launch Your Career! Graphic Design Position Available

We have an immediate opening for a part-time or full-time Graphic Designer.

Print and digital experience required. Desired skill set: Adobe Creative Suite, template design for Microsoft Word and PowerPoint, HubSpot, among others. We offer flexibility, great benefits, and an interesting mix of work, from infographics to tradeshow booths, web to collateral. 

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Topics: Company News, Careers

How to Use Internal Communication to Avoid Common Product Launch Traps

New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech B2B companies, we’ve noticed a few places where companies often stumble.

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Topics: Internal Communication, Product Launch

Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections

It was all business at this year’s Photonics West. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific marketing and sales goals and getting the most out of their trade show strategy. Our annual survey provides a look at these companies’ lead generation and follow-up success—check out the results to benchmark your own trade show performance.

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Topics: Trade Show Strategy

Want to Maximize Trade Show ROI? Nail Your Pre-Show Strategy

Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many appointments with prospects did you have set up beforehand?” Frequently the answer is none. Hoping that prospects with a need will drop by your booth during the show, whether or not they are familiar with your company beforehand, is simply not enough.

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Topics: Trade Show Strategy, Sales

Launch Team Inc. Establishes New Leadership Roles

Position changes reflect focus on coordinated marketing strategy


Launch Team Inc. is pleased to announce that three members of the team have taken on new roles within the company as it expands. Sarah Campagna has been named vice president of account services; Beth Shope, vice president of digital marketing; and Katie Steelman, content director.

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Topics: Company News, Careers

Photonics West 2017: Marketing Wins for Optics Companies

Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing “wins” from our clients in the industry and asked participants to do the same.

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Topics: Optics, Marketing Strategy