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Launch Team Blog

Breaking Down Marketing Automation: HubSpot vs. Pardot

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

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Topics: Inbound Marketing, HubSpot, Marketing Strategy

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general sense of optimism. With that comes a new challenge, though: when your revenue base becomes too concentrated on a single industry or customer, your risk of market pull-back or decreased demand increases.

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Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

Quick Wins for the Last Quarter

Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:

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Topics: Marketing and Sales Alignment, Sales, Strategic Planning

5 Tips for Pitching your Product Launch or Start Up to Investors

A launch plan that takes a product from concept to commercialization almost always involves acquiring external funding. Pitching your business is a specialized form of B2B brand positioning, as the product is yourself and your ideas. Giving a good pitch is a combination of research, preparation, and presentation.

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Topics: Strategic Planning, Product Launch

What Does a Changing Customer Base Mean for Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

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Topics: Marketing Mix, Marketing Strategy, Email Marketing

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down with him to hear more about his work in the classroom and in the field with the Advanced Optics division of Corning.

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Topics: Beer & Blog (interviews), Optics

Launch Team, Inc. Granted Women Business Enterprise (WBE) Status

Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD).

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Topics: Company News

Creative Designs & Adventures with Dogs: Meet Madi

Madi Musilli  | Graphic Designer 

While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's not at work, Madi is most likely off adventuring with her dogs.

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Topics: meet the team

Implementing your CRM: Sales Process & Stage Alignment

Considering all the decisions you have to make in setting up a CRM, closely aligning your sales process with your stages should be at the top of your priority list. In a healthy pipeline, the two will work together to help your entire team communicate effectively. Alignment also helps sales managers efficiently oversee the sales process, pipeline and staff.

Regardless of which CRM application you use, some denotation of deal status will exist. You may just need to dig your way through the jargon to get there. For example, Hubspot CRM calls this “Deal Stage,” while Salesforce.com just calls it “Stage”. Either way, it's important not only to understanding the role of a stage, but also to make sure it's clearly defined.

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Topics: CRM implementation

How HubSpot and Technical Content increased marketing ROI by 10x

Lumetrics: A Case Study in Content Success

Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement and gauging systems, was spending around $3,000 per month on Google AdWords. The clicks were there but the leads weren’t. With only 2-3 new leads per week, Lumetrics’ leadership knew that their marketing strategy had to change. At the advice of Launch Team, Lumetrics began using the HubSpot Marketing Platform for an inbound rather than outbound marketing approach. Lumetrics’ engineering team began developing technical application notes meant to drive not just web visits but new leads as well.

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Topics: Content Development, Inbound Marketing