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Launch Team Blog

It’s Time: Switch to Salesforce Lightning or Get Caught in the Storm

follow our 3-step process to make the switch to salesforce lightning.

 

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Topics: Sales, CRM implementation

Launch Team's 2019 Commitments

Here’s a few of our long-standing commitments, and what’s new for 2019:

 

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Topics: Company News, meet the team

Salesforce Spring 19 Release: A Little Guide to the Big Updates

The Spring ’19 release of Salesforce is less than a month away. For those of you who haven’t had a chance to browse through the official release notes, here’s a quick rundown of the most important new items for this first update of 2019.

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Topics: Sales, CRM implementation

CRM Implementation: Preparing Your Team for CRM Adoption

Whether you’re choosing your first CRM or transitioning to a new one, it’s a big decision — one that will lead to even bigger impacts on your team. Training your team to use a CRM efficiently is as important as the data that will be kept in it. If they don’t know how to use it comfortably, the transition into a new CRM tool can be a difficult one.

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Topics: Internal Communication, CRM implementation

B2B Corporate Positioning: Start at the Beginning

Corporate positioning is one of the most important ingredients in establishing a company’s position in the marketplace. However, it’s often overlooked because most organizations believe they know what their target audience needs and wants. Strong positioning starts from the beginning and creates a clear path highlighting your product or service in the market.

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Topics: Positioning, Strategic Planning

No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List

Client relationships are an incredibly valuable resource for businesses of any size, and the holidays are a perfect time to reach out with warm wishes to all of your contacts. But wrangling a huge mailing list can get overwhelming during a hectic yearend. So what’s the best way to check off your holiday “nice” list? Channel your inner St. Nick and get it all done in a wink using a full-featured CRM like Salesforce!

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Topics: Marketing and Sales Alignment, CRM implementation

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the concerns and market drivers US advanced manufacturers are facing. FABTECH was an excellent opportunity to take a step back from our work with advanced manufacturing clients throughout the US, for a broader, forward-thinking perspective.

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Topics: Business Insights

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

FABTECH 2018, which spanned 3 exhibit halls and attracted over 30,000 attendees, is North America’s largest metal forming, fabricating, welding and finishing event—and offered a fascinating and forward-looking view at advanced manufacturing.

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Topics: Business Insights

Tech Advice for Work or Play - Meghan Maloney

Meghan Maloney | Application Analyst

While at work, you will most likely find Meghan with headphones in, waist deep in a client's Salesforce instance. When she's not at work, Meghan is still enjoying technology, only she's more likely to be found playing The Witcher 3 on her PS4.

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Topics: meet the team

When Should A Small Business Add a CRM System?

CRM Implementation for Growing Companies 

Your company is small but growing. When should your team consider implementing a Customer Relationship Management system (CRM)? A better question may be, how far do you want to go?

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Topics: Strategic Planning, CRM implementation