2016 in Review: Marketing Tips that Mattered to You

Posted by Katie Steelman on Fri, Jan 13, 2017


Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:


Best and Worst of the Photonics West 2016 Exhibition Floor
Attractive, inviting booth design is the first step to generating leads at a trade show. Your team’s booth etiquette and how they interact with visitors is another. Last year we shared our picks for the most effective trade show booths at Photonics West, as well as some missteps to avoid. Review these examples as you conduct your 2017 trade show planning.

Milestones & Metrics for Product Launch Success
Launching a new product has gotten more challenging, so having clear goals and metrics is key. Our product launch plan and checklist are popular tools among small companies, helping them overcome barriers and navigate the road to launch success.

Internal Communication for Product Launch: What Info Matters Most?
A strong internal communication plan is just as important to the success of a new product launch as your external marketing plan. This post offers five tips for communicating the product message and strategy to company employees and helping them answer the question, “Why should we care?”

5 Apps to Help You Capture Leads at Trade Shows
Trade show lead generation is a big part of many of our high tech clients’ marketing roadmap. While the best method for lead collection is the official scanner available at your trade show, there are a variety of smartphone apps available for those on a budget or those wanting additional features like lead rating or CRM support. 


Launch Team Favorites

A few members of the Launch team also picked our favorite posts from the past year.


Michele Nichols, Launch Team President

FAQs on Product Development and Product Launch

Innovation is a word we all like to toss around, but in reality, American companies are cutting spending on R&D because the product development and product launch cycles are often too slow or too siloed. This blog was fun to write because it’s based on things we’ve learned from some of the brightest engineering and business minds in the industry.


Sarah Campagna, Account Manager

11 Ways to Increase Sales in 1 Hour, with Ron Wille

I chose this blog because efficiency is incredibly important to me and is a key to my own success. The tips offered in this blog provided advice on ways to best use what I consider to be my most precious and limited resource, my time.


Katie Steelman, Content Director

Why You Shouldn't Just Talk About Your Company on Social Media

Clients who are just getting started with social media often see it as just another place to promote their company and product. However, sharing content on social media from sources other than your company is important for engaging customers (vs. selling to them) and creating thought leadership. This post explains practical ways you can diversify you social media content mix, with examples of successful client campaigns.


Topics: Marketing Strategy