Welcome to PLS' blog Our Position. In marketing, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies large and small, in high tech industries including Optics, Photonics, & Imaging, Nanotechnology, Precision/Advanced Manufacturing, Engineering Services, Software/Hardware, and Professional Services.
Their common denominators? They are B2B companies selling high-value products or services and a mission to:
Expand markets
Reposition in an existing market
Expand sales channels
Launch a new product or service
Merge or acquire, and create a unified brand for the new entity
We’re developing new techniques every day for growing sales, so make sure you subscribe to our blog so you don't miss out on new ideas and tips for building your brand.