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Our Position

Launch Team Blog

Trade Show Planning: FAQ

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

3 Best Practices for Increasing Medical Device Market Penetration

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

Product Launch & Inbound Strategy: Is the Blog Dead?

Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation

Marketing Metrics Play a Role in Marketing & Sales Alignment

7 Tips on Crisis Communication Every Business Should Know

Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck

Do You Need a Salesforce.com Implementation Partner or a Consultant?

Maximizing 2017 in the 4Q: Tips to Optimize Your Revenue and Profits

Are You Ready for Salesforce Lightning?

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

Salesforce Named #1 in CRM Applications

Inspiring Innovation: Lessons from Light and Sound Interactive

We're Hiring! Business Development / Project Manager

Web Design Tips for Accessible Technical Content

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

Eating the Elephant: Marketing Tips for Product Managers

The CEO as Sales Manager: Asking the Right Questions

Beer & Blog: Branding a New Product Category, with John Martin

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

7 Considerations for (Re)branding Your B2B Company

Geeking Out over Marketing Data, Harry Potter, and Chocolate Chip Cookies ― Meet Sarah Campagna

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

5 Questions to Consider When Planning Your Marketing Budget

Making the Grade: How Print Ad Designs Win or Fall Short

Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models

Blogging: The MVP of the Marketing Short-Game and Long-Game

Trade Show Marketing: The Best of XPONENTIAL 2017

Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton

XPONENTIAL Debrief: Emerging UAV Market Implications for Component Manufacturers

How to Sell to Medical Device Companies

Commercial Autonomous Aircraft Market: Three Lessons on Customer Research

Emerging Market Strategy: Market Positioning for UAV

Applying the 80/20 Strategy in Advanced Manufacturing

Gaining Traction in Emerging Markets: 10 Keys to Early Sales

If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]

Launch Your Career! Graphic Design Position Available

How to Use Internal Communication to Avoid Common Product Launch Traps

Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections

Want to Maximize Trade Show ROI? Nail Your Pre-Show Strategy

Launch Team Inc. Establishes New Leadership Roles

Photonics West 2017: Marketing Wins for Optics Companies

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Photonics West 2017: Inbound Marketing for Optics Companies Q&A

The Best and Worst of Photonics West 2017

Packing the Perfect Trade Show Shoe

Define Your Strategic Plan in One Word

2016 in Review: Marketing Tips that Mattered to You

What Does Content Development Look Like for B2B Companies?

Global Sales Growth: Consider Video for More Meaningful Customer Engagement

Creating a B2B Marketing Plan that Works

Improving Optics Marketing & Sales: Photonics West 2017 Short Course

Marketing a Medical Device 101

Better Internal Communication Prevents Product Launch Failure

Building Better Customer Relationships: INBOUND Takeaways Part 2

12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016

Internal Communication for Product Launch: What Info Matters Most?

Product Launch Planning with the Marketing Roadmap

Breaking Down Marketing Automation: HubSpot vs. Pardot

Effective Marketing for Manufacturers: The New Sales Model

Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers

Getting Early Wins from Your Inbound Marketing Strategy

11 Ways to Increase Sales in 1 Hour

Medical Device Product Launch: Barriers & Pathways to Telemedicine Adoption – A Case Study

Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille

Medical Device Product Launch Series: Marketing Lessons Heard at MEDTECH 2016

Aligning Sales, Marketing & Customer Service: What Not to Do

Medical Device Product Launch: Ensuring Customer Engagement in Telemedicine

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

Medical Device Product Launch Series: Medical Device Market by the Numbers

Beer & Blog: Medical Device Branding, with Tom McCall

Medical Device Product Launch Series: Medical Device Industry Trends & Challenges Outlook

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing

Trade Show Strategy: The Best and Worst of SPIE Optics + Photonics 2016

Family-Owned Business: 3 Keys to Successful Change Management

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

Meet Launch Team at Optics & MedTech Industry Events

Why Automated Lead Nurture Is a Must for Trade Show Exhibitors

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

Launch Team Associate to Teach Optics Course for Sales Professionals at SPIE Optics + Photonics

FAQ: Product Development and Product Launch

Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them

Three Ways HubSpot Users Are Leaving Money on the Table

Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear

Summer Reading List: 5 Books That Will Help You Improve Sales from HubSpot

Why Brand Development is Necessary for Product Launch

Marketing Tip of the Week: Track Metrics that Matter

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

Marketing Your B2B Tech Company from Startup to Exit

Three Keys to Successful Change Management: An Interview with Jim Knittel

7 Marketing Key Performance Indicators for Tech Companies

Building a Patent Portfolio Amid the Death of True R&D

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

Milestones & Metrics for Product Launch Success

Midyear Marketing Reset: 10 Considerations for Q3

Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]

Beer & Blog: Optics Industry Sales & Marketing Trends

Building Quality Customer Relationships with Inbound Marketing

Beer & Blog: IP Considerations for Second-Stage Growth Companies

Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]

Beer & Blog: Company Rebranding from a Legal Perspective

Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]

When Jury Duty Brings Your Business to a Standstill

Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]

Driving Change Plans in Family-Owned Businesses

Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]

Growing with You: Launch Team Celebrates 30th Anniversary

Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]

Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]

Brand Management — Why Your Company Should Be Monitoring Social Media

Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]

Improving Internal Communication in Product Launch: 5 Tips for Product Managers

Your Customer Base Is Changing — Are Your Marketing Tactics?

Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]

Sales & Marketing for Engineers & Scientists: MRS in Review

Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up

Marketing Tip of the Week: Social Media Drives B2B Sales [Video]

Launch Team President to Present Business Growth Strategies at MRS Spring

Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]

Four Critical Missteps Established Companies Should Avoid When Entering a New Market

Marketing Tip of the Week: Get Creative with Company Branding [Video]

Celebrating 5 Years as a HubSpot Certified Partner

15 Signs Your Marketing Strategies are Old-School

Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]

Critical Decisions over the Course of a Tech Company’s Growth

Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]

What’s Next for Marketing — And What it Means for Small Tech Companies

Marketing Tip of the Week: Don't Shy Away from International Markets; Do Rethink Your International Sales Strategy [Video]

Best and Worst of the Photonics West 2016 Exhibition Floor

Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]

Inbound Marketing Works When…

6 Post-Show Activities That Improve Trade Show ROI

5 Apps to Help You Capture Leads at Trade Shows

Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]

Marketing Tip of the Week: Be Strategic When Choosing Trade Show Trips [Video]

5 Times It's OK to Fire a Customer

Avoid Trade Show Burnout — Get Off-Site at Photonics West

Marketing Tip of the Week: Consider Growth Stage When Developing Your Marketing Strategy [Video]

Catch Us at These 2016 Events for High Tech Marketing Tips

Marketing Tip of the Week: Expand Your Trade Show Marketing Metrics [Video]

Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016

Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]

Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]

Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]

Marketing Tip of the Week: Corporate Positioning – Create an Actionable Marketing Plan [Video]

A Competitive Landscape All Covered with Cheese

Marketing Tip of the Week: Corporate Positioning – Identify Your Competitive Sweet Spot [Video]

One Wheel, Four Wisdoms – Lessons from Unicycle Guy

Launch Team Helps Deliver Lighting, Medical Supplies to Those In Need

Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]

Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]

Medtech Conference Season — An Outlook on Medical Device & Manufacturing

Marketing Tip of the Week: When to Outsource Your Marketing [Video]

Medtech Conference Season — Medical Device Industry by the Numbers

Marketing Tip of the Week: Delight Your Key Customers [Video]

Marketing Budget Planning — 8 Things We’re Budgeting for in 2016

Marketing Tip of the Week: When to Write a Press Release [Video]

Medical Device Launch — Creating Competitive Advantage with Product Positioning

Medtech Conference Season — Differentiating Through Usability

Marketing Tip of the Week: Pay Attention to Market Positioning [Video]

Trends and Challenges in Medical Device Marketing and Sales

Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]

Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]

PLS Launch Solutions Rebrands as Launch Team Inc.

Michele Nichols Named President Elect of WNY Entrepreneurs' Organization

Marketing Tip of the Week: Do's and Don'ts for Trade Show Booth Staffers [Video]

Manufacturing Market Outlook: The Double Whammy

What's In Her Bag? With Launch Team and EO WNY President Michele Nichols

Marketing Tip of the Week: Promote Trade Show Visits through Social Media [Video]

Coping with Q4 Pressures: Sell More, Spend Less

Marketing Tip of the Week: Get the Most from Your Team [Video]

Marketing Tip of the Week: Get Your Sales Team On Board with Inbound Marketing [Video]

Marketing Tip of the Week: Takeaways from INBOUND 2015 [Video]

Marketing Tip of the Week: Make Time for Professional Development [Video]

Marketing Tip of the Week: Promote Your Patents [Video]

Marketing Tip of the Week: Educate with Content in Product Launch [Video]

Marketing Tip of the Week: Win with a 1-Page Business Plan [Video]

Marketing Tip of the Week: Are You Ready for Inbound Marketing? [Video]

Marketing Tip of the Week: Know Your Web Traffic Sources [Video]

Marketing Tip of the Week: Think Beyond the Booth at Trade Shows [Video]

Marketing Tip of the Week: Internal Communication Matters [Video]

A Beer & A Blog: Timing is Everything in Sales Follow-up

Marketing Tip of the Week: Diversify Your Marketing Mix [Video]

Marketing Tip of the Week: Marketing Retainer Readiness [Video]

A Beer & A Blog: A Conversation about Sales and Marketing Alignment

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]

Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]

Content Marketing - 5 Infographics on Promoting & Repurposing Content

Marketing Tip of the Week: Segment Your Email List [Video]

Marketing Tip of the Week: Finding Your Sweet Spot [Video]

The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy

When is a Marketing Retainer the Right Choice? [Infographic]

Get Ahead with Grant Opportunities for Optics & Photonics

Technical Content Development: Better Presentations, Part 2

Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags

Technical Content Development: Better Presentations, Part 1

Make the most of Photonics West 2015

Improving International Product Launch and Sales Through Distributors

Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015

5 Biggest Marketing & Sales Challenges for Engineers

Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable

Colorado Office Opening Soon!

When and How Should You Outsource Marketing?

7 Steps to Successful Medical Device Product Launch Implementation

PR Tips for Medical Device Product Launch

New Evidence Points to Marketing Value of SEO and Paid Search

Medical Device Product Launch: 4 Critical Planning Steps

10 Tips for Connecting with Customers — Medical Device Product Launch Series

Medical Device Product Launch: How to Reach Today's Customer [VIDEO]

MedTech Takeaways: Changing Needs of Today’s Medical Device Customers

Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads

Can I quote you on that? A B2B sales guide to customer testimonials

Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers

"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame

Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!

Top 3 Signs You Should Rethink Your Tradeshow Strategy

The Value of Patents in Your Marketing Strategy

Content Marketing: Barriers and Wins from the Agency Perspective

Improve Marketing and Sales Alignment with Metrics

Launch Solutions Team Member Attains HubSpot COS Design Certification

Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation

Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages

Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs

PLS Launch Solutions Participates in 2014 Corporate Challenge

Improve Your Business Speed on the Treadmill

Spring 2014 Tradeshows and Conferences - Are you ready?

Content Marketing and Technical Content Development Tips

Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline

Confidence Growing in Tradeshow Prep & Follow-up - Survey Results

Trade Show Trip Tracker [Download] — For Better Trade Show Planning

Content Marketing: What makes good video? (And why should you care?)

3 Marketing Tactics You Should Try, and 3 You Should Trash

Marketing Wins: Stories from the Photonics West Roundtable

Misconceptions that can derail your marketing strategy

Why We Do This

Successful Change Leadership, Without the Collateral Damage

Make the most of your Photonics West 2014 experience

6 Ways Your Booth Staff Can Help Maximize Trade Show ROI

Tradeshow ROI: What to Expect

'Eye Contact' in Social Media: Preserving The Human Element

Join Launch Solutions at SPIE Photonics West 2014

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

Launch Solutions Earns HubSpot Certification for 2014

Social Content Marketing: How to prepare for a Google+ Hangout on Air

Come say hello at Optifab

SPIE Optics + Photonics Sales Lead Survey Results

18 Months with HubSpot Inbound Marketing: Lessons Learned

Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!

State of the Optics + Photonics Industry

Marketing Ideas: Printed Marketing Materials & Trends

Trade Show Planning: What to Order for Your Booth, When

Launch Solutions to Attend SPIE Optics & Photonics

Product Launch Plan & Communication: A Guide

RRPC, MCC optics camp will introduce area high school students to tech jobs

Brand Identity: Alternatives to traditional promotion

Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days

Keyword Optimization Conundrum - The Impact of "Not Provided"

Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West

PLS Launch Solutions Team Runs the 2013 Corporate Challenge

The Top 3 Sales Pipeline Leaks - And How to Repair Them

Channel Marketing - Getting the Best Out of Channel Partners

Launch Solutions to Attend SPIE Defense, Security, and Sensing

A Dated Marketing Strategy Can Make You Seem Irrelevant

In Pursuit of More Leads for Sales

Business Growth - 10 Ways to Increase Revenue This Year

Marketing Metrics - Tracking the Impact of Not Provided

Spring Cleaning Series #2: Reassessing Customer Value

Spring Cleaning Series #1: Sprucing up your Contact Database

Survey Says... Lead Generation Success Varies at Photonics West 2013

Working From Home - Does the Innovation Process Suffer?

Marketing Success - 3 Mindsets and How to Make the Most of Them

Got 5 minutes? We want to hear your thoughts on Photonics West 2013.

Watch for @launchsolutions at...

The Race is On: Important USPTO Patent Law Changes Coming March 16

Tradeshow Marketing - Best practices for tradeshow lead follow-up

Writing Content for SEO & The Impact of Secure Search

Watch for @launchsolutions at SPIE Photonics West 2013

3 Lessons Learned from Customer Marketing Strategy Sessions

Michele Nichols to Teach Marketing Strategy to Optics Industry Group

5 Questions to Answer for Effective Content Marketing

B2B Social Media with Google+

Google+ and Your High Tech Marketing Strategy

PLS Launch Solutions Boosts Writing & B2B Social Media Services

Marketing Roadmap Tips - Optimize your Google Ad Budget

B2B High Tech Marketing Budget Allocation For 2013

PLS President, Michele Nichols to Present @SPIE Photonics West 2013

Inbound Marketing -- Marketing People LOVE

B2B Marketing Strategy – HubSpot Marketing Benchmarks in Focus

Branding and Identity – Logo Redesign

The Role of PR in your Integrated Marketing Mix

Optics and Photonics Industry Needs Marketing, Say Industry Experts

A Case for Integrated Marketing

Watch for PLS Launch Solutions at Inbound 2012

PLS Launch Solutions' John V & crew win LYRA & 8M NA Regattas

Does Email Marketing Still Work?

Mental Biases that Derail B2B Marketing Strategy

Watch for PLS Launch Solutions @SPIE Optics + Photonics 2012

In Quest for Qualified Sales Leads

PLS Launch Solutions Team Runs the 2012 Corporate Challenge

Foundational Marketing Assets: Corporate Photography

PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog

What's the Leader's Role in Marketing Success?

Elements of an Actionable Strategic Plan

Managing Business Growth - Lessons from Inc. 5000 Leaders

Strategy For Change

Watch for PLS Launch Solutions @SPIE Defense, Security & Sensing

Watch for us @ today's CEIS Showcase | Tech Transfer in Rochester

Seeking the Optimum High Tech B2B Marketing Mix

Join us for: RRPC Seminar & Networking at PLS April 12

Business Growth Rules

Trade Show Planning: Activities for Better ROI

B2B Marketing Mix - How Inbound Marketing Fits

PLS Launch Solutions Partners with HubSpot to Provide Inbound Marketing for Tech Companies

Marketing ROI - How to Tell if Your Email Marketing is Working

Sales Pipeline - What's behind the B2B deal size decline?

Optics Marketing Review: Booth Review at Photonics West 2012

USPTO Patent Law Changes--Any Impact to the Small Tech Companies?

Watch for us at: MedTech presents Corning's Innovation Recipe

Watch for us at: Photonics West 2012

Dr. John Agostinelli, Registered Patent Agent, joins PLS Team

Trade Show Tips: A Packing List

Social Media's role in B2B Marketing

Watch for us at: MedTech 2011

Partnership with D.C.-based firm to boost PLS Inc.

Join us: PLS Anniversary Celebration

B2B Marketing Tactics in the Economic Downturn

Watch for us at: Optifab 2011

Watch for us at: IRgA & RSA 2011

Watch for us at: IRgA 2011 - Las Vegas April 28

Bright Ideas for Brand Building in a Tough Economy

Welcome to Our Position! - A B2B Marketing Resource Blog

Watch for us at: Photonics West 2011

Watch for us at: Optics + Photonics 2010

Watch for us at: IRgA 2010

Watch for us at: Photonics West 2010

PLS Adds Depth to Enhance Online Marketing Services