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Our Position

Launch Team Blog

Aimee Schenck

Recent Posts

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

Trade Show Planning for Introverts

Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.

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Topics: Business Insights, Trade Show Strategy

Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too. Though there were some real standouts at XPONENTIAL, the following tactics could apply to any large trade show.

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Topics: Trade Show Strategy, Branding and Identity

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

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Topics: Marketing Mix, Social Media, Client Relations

A Beer & A Blog: Timing is Everything in Sales Follow-up

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting Co-Founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

 

Tips for Timing Sales Follow-up

In this week’s conversation between Ron and Michele, we hit on rhythm. The timing of sales follow-up is a question we hear a lot from clients, one we’ve experimented with ourselves, and a vast opportunity for improving your results.

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Topics: Business Insights, Sales, Beer & Blog (interviews)

A Beer & A Blog: A Conversation about Sales and Marketing Alignment

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting co-founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

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Topics: Business Insights, Marketing Strategy, Sales, Beer & Blog (interviews), Marketing and Sales Alignment

Get Ahead with Grant Opportunities for Optics & Photonics

Taking the Next Step

Is your company ready to try something new? Have you been putting a project off due to costs? Rochester-based optics and photonics and advanced manufacturing companies may be able to receive grant funding to pursue projects that can boost lead generation and revenue.

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Topics: Optics, Branding and Identity