Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting Co-Founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.
Tips for Timing Sales Follow-up
In this week’s conversation between Ron and Michele, we hit on rhythm. The timing of sales follow-up is a question we hear a lot from clients, one we’ve experimented with ourselves, and a vast opportunity for improving your results.