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Launch Team Blog

Beth Shope

Recent Posts

Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages

What is a landing page?

A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad, promotion, free download) on your website, blog, social networks, etc. Per HubSpot’s definition, a landing page allows you to capture visitor information through a lead form.

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Topics: Marketing Strategy, Lead Generation, Inbound Marketing

Spring Cleaning Series #1: Sprucing up your Contact Database

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Topics: Lead Generation, Marketing Strategy

Marketing Roadmap Tips - Optimize your Google Ad Budget

Tips on Optimizing your Online Advertising Budget

According to a recent IDC report of high tech companies, approximately 5% of the total marketing budget is allocated to search ads, such as Google Adwords and separately, another 7% to display and banner ads. If Google Ads or other online advertising is part of your integrated marketing mix, follow these tips to get the most out of your ad budget.

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Topics: Marketing Strategy

Watch for PLS Launch Solutions @SPIE Optics + Photonics 2012

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Trade Show Tips: A Packing List

Trade Show Prep

In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways to connect and reconnect with prospects; however, preparing for them can be a daunting task. Inevitably you will forget something, but it helps to be prepared. Before the craziness begins, before the deadlines are breathing down your neck and UPS is knocking on your door, take ten minutes to write out a list of things that you need to take. For guidance, I read a great article by Candy Adams, “Don’t Leave Home Without It.”

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Topics: Optics, Trade Show Strategy

Watch for us at: MedTech 2011

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Join us: PLS Anniversary Celebration

May 26, 2011 (Rochester, NY)

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Watch for us at: IRgA & RSA 2011

April 27-29, 2011 (Las Vegas, NV)

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Watch for us at: IRgA 2011 - Las Vegas April 28

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