A launch plan that takes a product from concept to commercialization almost always involves acquiring external funding. Pitching your business is a specialized form of B2B brand positioning, as the product is yourself and your ideas. Giving a good pitch is a combination of research, preparation, and presentation.

Join us on Demo Day during the Xerox Rochester International Jazz Festival.

Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are asked are a bit different each year. Many of these questions relate back to the topic of inbound marketing. This concept addresses the tremendous increase in online research that is done by the buyer before they engage with your company on an individual level. In order to be found by or attract leads who are searching for technical information, and to nurture these leads to a point of readiness and beat out the competition for the sale, technical content has become almost essential to success.

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular, presents a real opportunity for optics and photonics component manufacturers. This emerging UAV market provides important lessons on the criticality of understanding and anticipating the needs of your target customers. Here are three things to remember:

Personal Preparation

High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.

Building Better Technical Talks

Scientific presentations are an important but sometimes difficult part of a high tech company's technical content marketing strategy. A bad presentation can not only leave your audience confused but also reflect badly on your company. It doesn’t have to be that way, though.