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Our Position

Launch Team Blog

Damon Diehl

Recent Posts

Inspiring Innovation: Lessons from Light and Sound Interactive

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

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Topics: Business Insights, Company News

Commercial Autonomous Aircraft Market: Three Lessons on Customer Research

In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular, presents a real opportunity for optics and photonics component manufacturers. This emerging UAV market provides important lessons on the criticality of understanding and anticipating the needs of your target customers. Here are three things to remember:

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Topics: Business Insights, Positioning, Market Research

Technical Content Development: Better Presentations, Part 2

Personal Preparation

High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.

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Topics: Business Insights, Content Development

Technical Content Development: Better Presentations, Part 1

Building Better Technical Talks

presentationScientific presentations are an important but sometimes difficult part of a high tech company's technical content marketing strategy. A bad presentation can not only leave your audience confused but also reflect badly on your company. It doesn’t have to be that way, though.

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Topics: Content Development