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Launch Team Blog

Katie Steelman

Recent Posts

Trade Show Planning: FAQ



As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:

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Topics: Trade Show Strategy

Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support

We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.

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Topics: Company News, Marketing and Sales Alignment

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Social Media, Internal Communication, Branding and Identity

We're Hiring! Business Development / Project Manager

We have an immediate opening for a full-time Business Development / Project Manager.

3+ years business development and project management experience required. Experience in the B2B / technology sector is preferred.

Work with prospective customers to explore solutions for product launch or market growth, and plan and oversee execution of marketing activities.

Join a strong, collaborative team that's focused on client results. We offer flexibility and great benefits. 

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Topics: Company News, Careers

Web Design Tips for Accessible Technical Content

Your end user is changing, and so is the way they access information. Today's customers want easy, quick access to content such as product documentation, application notes, and white papers. The design of your website (mobile-first, clear navigation) as well as your content (visual, customer-focused) can help keep customers and prospects engaged with your company. 

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Topics: Content Development

7 Considerations for (Re)branding Your B2B Company

Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will drive a lot of other aspects of your business.

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Topics: Change and Innovation, Branding and Identity

XPONENTIAL Debrief: Emerging UAV Market Implications for Component Manufacturers

Last week, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our clients were presenting technical papers. Our team was also there for market intelligence, looking for market fit and viability for many of our component manufacturing clients. Here’s our take on the unmanned vehicle market:

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Topics: Business Insights, Positioning

If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]

Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then set aside; it’s an ongoing process with many moving parts. From regular budget checks to sales and marketing alignment to branding, you and your team should periodically revisit the different aspects of your strategic plan.

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Topics: Business Insights, Strategic Planning

Launch Your Career! Graphic Design Position Available

We have an immediate opening for a part-time or full-time Graphic Designer.

Print and digital experience required. Desired skill set: Adobe Creative Suite, template design for Microsoft Word and PowerPoint, HubSpot, among others. We offer flexibility, great benefits, and an interesting mix of work, from infographics to tradeshow booths, web to collateral. 

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Topics: Company News, Careers

2016 in Review: Marketing Tips that Mattered to You

Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:

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Topics: Marketing Strategy