Our Position

Launch Team Blog

Katie Steelman

Recent Posts

Launch Your Career! Graphic Design Position Available

We have an immediate opening for a part-time or full-time Graphic Designer.

Print and digital experience required. Desired skill set: Adobe Creative Suite, template design for Microsoft Word and PowerPoint, HubSpot, among others. We offer flexibility, great benefits, and an interesting mix of work, from infographics to tradeshow booths, web to collateral. 

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Topics: Careers, Company News

2016 in Review: Marketing Tips that Mattered to You

Most-Viewed Blog Posts

The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience so that we can continue to provide value in the new year. By views, here are the top 5 posts from 2016:

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Topics: Marketing Strategy

What Does Content Development Look Like for B2B Companies?


Technical Writing that Generates Leads

One of the first things we discuss with clients after positioning is their content. Content includes blog posts, white papers, tip sheets, and any other pieces of writing or video that are educational in nature as opposed to sales-related.

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Topics: Content Development

Improving Optics Marketing & Sales: Photonics West 2017 Short Course

Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales strategies for optics companies.

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Topics: Company News, Optics, Inbound Marketing

Internal Communication for Product Launch: What Info Matters Most?


Selling to Internal Audiences

Preparing to introduce a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in developing a great product, honing your message, and planning your marketing activities, and you want those efforts to pay off. Although the ultimate goal is to engage your external audience (potential customers) and get them to buy the product, it’s also important to get buy-in from your team.

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Topics: Business Insights, Internal Communication, Product Launch

11 Ways to Increase Sales in 1 Hour


Ron Wille, CEO of two INC 5000 companies and newly launched One Down Consulting Group, a consulting firm focused on aligning technology, process and people to grow sales, recently sat down with Launch Team President Michele Nichols to discuss sales trends and tips for technology companies. Check out Ron and Michele’s 11 tips for improving sales in just 1 hour.

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Topics: Sales

Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille


As Ron Wille, CEO of two INC 5000 companies, launches One Down Consulting Group, a consulting firm focused on aligning technology, process and people to grow sales, he sits down with Launch Team President Michele Nichols. Follow along as they discuss trends and tips to improve sales.

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Topics: Sales, Beer & Blog (interviews)

Medical Device Product Launch Series: Medical Device Market by the Numbers

In our annual deep-dive into how market and technology changes drive marketing, sales and service models in the medical device industry, Launch Team and Novatek take a look at the stats behind the decisions we see in the medical device companies we work with each day.

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Topics: Medical Device

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing


More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most buyers prefer to do their own research before engaging your sales team, providing informative content is key. Content marketing is especially important in technical industries, where sales cycles are longer and engineers are often making purchase decisions. Yet many high tech companies still rely on an outbound marketing approach.

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Topics: Inbound Marketing, Marketing Strategy, Marketing Metrics, Content Development

Launch Team Associate to Teach Optics Course for Sales Professionals at SPIE Optics + Photonics

Heading to SPIE Optics + Photonics this month? Don't miss these presentations by Damon Diehl, Launch Team technical writer and Ph.D. Two other members of the Launch team will also be at the show, and we welcome the chance to meet with you

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Topics: Company News, Optics