Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week we'll share our conversation about the main intellectual property challenges for companies in their second stage of growth. From exit strategy to working with outside vendors, growing companies have a lot to consider.
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just that, and we're sharing what we learned (plus some great local beer recommendations).
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians and engineers has different buying behaviors, which will likely affect how you sell to them.
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.
At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and created a brand in some markets but are ready for the next stage of growth. This change is often triggered by new leadership, and in many cases, the next generation of leadership. They bring their own ideas to the business, such as new product launch, new marketing strategy, and interest in entering new markets.
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A recent study found that only 14% of large B2B organizations consider customer experience to be ingrained in their business.
If companies are like people, then at 30 you're officially a grown-up. You've hit your stride, found a rhythm, know what you're good at, and you're still learning every day.
The other great thing about 30? We have found our tribe. The clients we partner with are bright, innovative, funny and kind. Thank you to each of you for adding to our success and making it fun to come to work!
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re considering a brand switch, here are a few naming tips:
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold and play with a puppy. But eventually he had to ask: “Do you want the puppy?”
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?
