We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a better understanding of trade show lead gen and follow-up trends, and it helps business leaders benchmark their own progress in these areas.
Recent posts by Katie Steelman
3 min read
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
Topics: Optics Trade Show Strategy
1 min read
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.
Topics: Marketing Strategy Social Media
1 min read
Launch Team President to Present Business Growth Strategies at MRS Spring
Launch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting & Exhibit in Phoenix.
Topics: Company News
1 min read
Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video, nurtured leads make 47% larger purchases than non-nurtured leads. The two biggest keys to reaching those prospects? Persistence and speed.
Topics: Marketing Strategy
1 min read
Marketing Tip of the Week: Get Creative with Company Branding [Video]
MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.
Topics: Marketing Strategy Branding and Identity
1 min read
Celebrating 5 Years as a HubSpot Certified Partner
Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to offer the HubSpot CMS and CRM platforms to clients to improve their online marketing and sales.
Topics: Inbound Marketing Company News HubSpot
1 min read
Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]
MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can detract from even the most compelling story. Here are some tips to improve video quality.
Topics: Marketing Mix Marketing Strategy Content Development
1 min read
Critical Decisions over the Course of a Tech Company’s Growth
From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.
Topics: Business Insights Company News Marketing Strategy
1 min read
Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]
MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.
Topics: Marketing Strategy Email Marketing
1 min read
Marketing Tip of the Week: Don't Shy Away from International Markets; Do Rethink Your International Sales Strategy [Video]
MTOTW #39: If you're looking to win with inbound marketing, don't forget to engage with international markets.
Topics: Inbound Marketing Marketing Strategy Sales
1 min read
Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]
MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.
Topics: Inbound Marketing Marketing Strategy Content Development Sales
1 min read
Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
