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Our Position

Launch Team Blog

Michele Nichols

Recent Posts

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

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Topics: Company News, Sales, Marketing and Sales Alignment, CRM implementation

3 Best Practices for Increasing Medical Device Market Penetration

Recent research predicts that R&D expenditure for medical devices will grow to $34 billion by 2022, but top line growth is slowing. And while this increase in R&D investment is a positive sign, uncertainty in healthcare reform is causing some paralysis in the market. How can companies overcome this risk aversion and really sell?

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Topics: Marketing Strategy, Product Launch, Medical Device

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.

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Topics: Business Insights, Medical Device

Product Launch & Inbound Strategy: Is the Blog Dead?

Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced manufacturing, and medical devices, many companies were slow to adopt a content-driven strategy because they believed their customers didn’t read blogs. Now that they’ve seen the ROI of blogging, we question how long it will remain viable. Let’s explore.

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Topics: Inbound Marketing, Product Launch

Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation

FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are the ultimate users of many of the technologies we work in: laser diodes, optical assemblies, laser steering systems, coating technology, and capital equipment. Yet many of these companies know little about the end application and the users’ needs.

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Topics: Business Insights, Positioning

Maximizing 2017 in the 4Q: Tips to Optimize Your Revenue and Profits

Quick Wins for the Last Quarter

Welcome to 4Q, where we’re planning for 2018 while trying to close out 2017 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:

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Topics: Sales, Strategic Planning, Marketing and Sales Alignment

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few team members’ first time attending, but it was a learning experience for all, as well as a chance to visit local Boston clients.

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Topics: Inbound Marketing

Eating the Elephant: Marketing Tips for Product Managers

More than a Product Manager

The role of the product manager is increasingly important in industries like medical devices, where time to market is accelerating, and optics and photonics, where emerging markets are driving demand for product innovation.  

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Topics: Business Insights, Marketing Strategy

The CEO as Sales Manager: Asking the Right Questions

In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO seldom is able to totally abdicate a role in sales.

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Topics: Sales

5 Questions to Consider When Planning Your Marketing Budget

There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match their growth goals. For others, it's optimizing their marketing budgets by shifting resources to what's working best todaynamely, online channels. This shift involves a broadened focus on bringing in leads through websites, targeted social media, regular blogging, opt-in email subscribers, etc.

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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy