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Launch Team Blog

Michele Nichols

Recent Posts

Product Launch Guide & Communication Plan

Product Launch is Controlled Chaos

Whether you're a newby or a veteran of product launch planning, there's no denying the anticipation of opportunity and the stress of accomplishing all of the necessary tasks. As the launch date approaches, the flurry of activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.

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Topics: Business Insights, Marketing Strategy, Internal Communication, Product Launch

Launch Team is Expanding: New People in a New Place

Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to account for our new growth, we will be moving to a new location just down the road from our current location. Meet our new team members and our new home below!

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Topics: Company News

Applying the 80/20 Strategy in Advanced Manufacturing

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Topics: Business Insights, Client Relations

The Next Gen Salesperson: What to Expect in B2B Complex Sales

Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely commission driven. We may even suspect that this is appropriate behavior for a salesperson. Now consider the last time you purchased a car. How much research did you do before interacting with sales? What did you want from that salesperson? Did you care most about the expertise to answer your questions or the willingness to move at your pace?

Although expertise is necessary for a salesperson's success, the strongest next gen salespeople understand where the customer is in the buyer's journey and how to help them continue on that journey. Customers have changed and it is important that your organization keeps up with new buyer needs—whether that means engaging the help of a sales consultant, integrating new sales technologies, or revamping the sales process all together. 

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Topics: Sales, Marketing and Sales Alignment

Launch Team's 2019 Commitments

Here’s a few of our long-standing commitments, and what’s new for 2019:

 

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Topics: Company News, meet the team

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the concerns and market drivers US advanced manufacturers are facing. FABTECH was an excellent opportunity to take a step back from our work with advanced manufacturing clients throughout the US, for a broader, forward-thinking perspective.

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Topics: Business Insights

Seen & Heard at FABTECH: The Latest in Advanced Manufacturing

FABTECH 2018, which spanned 3 exhibit halls and attracted over 30,000 attendees, is North America’s largest metal forming, fabricating, welding and finishing event—and offered a fascinating and forward-looking view at advanced manufacturing.

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Topics: Business Insights

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general sense of optimism. With that comes a new challenge, though: when your revenue base becomes too concentrated on a single industry or customer, your risk of market pull-back or decreased demand increases.

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Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

Quick Wins for the Last Quarter

Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:

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Topics: Sales, Strategic Planning, Marketing and Sales Alignment

What Does a Changing Customer Base Mean for Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

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Topics: Marketing Mix, Marketing Strategy, Email Marketing