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Launch Team Blog

Michele Nichols

Recent Posts

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general sense of optimism. With that comes a new challenge, though: when your revenue base becomes too concentrated on a single industry or customer, your risk of market pull-back or decreased demand increases.

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Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

Quick Wins for the Last Quarter

Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing for manufacturing, where we’re balancing capacity, booked revenue and shipped revenue targets, it’s a challenging time. For better sales and marketing alignment and a stronger close to the year, here are some key questions to ask your team:

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Topics: Marketing and Sales Alignment, Sales, Strategic Planning

What Does a Changing Customer Base Mean for Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

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Topics: Marketing Mix, Marketing Strategy, Email Marketing

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down with him to hear more about his work in the classroom and in the field with the Advanced Optics division of Corning.

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Topics: Beer & Blog (interviews), Optics

Marketing Your B2B Tech Company from Startup to Exit

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

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Topics: Product Launch, Marketing Strategy, Business Insights, Change and Innovation

Emerging Market Outlook: UAV

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

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Topics: Trade Show Strategy, Change and Innovation, Business Insights

5 Biggest Marketing & Sales Challenges for Engineers

Customer Experience Sells

ideasWe’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although the word “sales” typically conjures images of overzealous, comb-over-sporting used car salesmen, sales are a necessary part of your business’s profitability and growth. Sales funds innovation, which in turn fuels more sales.

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Topics: Optics, Business Insights

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.

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Topics: Beer & Blog (interviews), Product Launch

Internal Communication & Change Management: A Marketing Challenge?


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

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Topics: Internal Communication, Marketing Strategy

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

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Topics: CRM implementation, Company News, Sales, Marketing and Sales Alignment