Keyword Optimization Conundrum - The Impact of "Not Provided"

Posted by John Veckerelli on Wed, Jun 05, 2013

The Loss of Organic Search Intel

In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure Search and Not Provided background information. The February post also includes a short list of actions you can take to adapt to the changing search environment.  

This is a quick update on the percentage of organic traffic for launchsolutions.com that falls into the "Not Provided" category. Not Provided is the byproduct of secure search, which has become the default settings for latest versions of Chrome, Firefox, and Safari browsers. Not Provided is the category name Google has assigned in Google Analytics to organic secure search, in which keyword search terms are removed.

As of the end of May 2013, 59% of launchsolutions.com organic traffic fell into the Not Provided category, even with April.

marketing metrics - impact of not provided

 

Topics: Marketing Metrics, SEO