Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:
- Expand markets
- Reposition in an existing market
- Expand sales channels
- Launch a new product or service
- Merge or acquire, and create a unified brand for the new entity
We’re developing new techniques every day for growing sales, so check back for ideas, both cutting edge and tried-and-true. Better yet, subscribe to our blog and get notified of new posts.