MTOTW #10: With the average B2B buyer being nearly 60% of the way through the purchasing process before contacting your company, it’s no wonder that 74% of marketers are allocating the same or greater budget for inbound marketing this year. But before you jump into inbound, consider whether you have the necessary tools to sustain a digital-first approach.
- Does your website support inbound activities like lead generation forms and calls to action? Do you know what percent of your web traffic is from organic search?
- What platform do you use to manage content, email marketing, and your contact database? Does this platform provide a useful metrics dashboard?
- Finally, do you have in-house talent that knows how to plan and execute inbound marketing best practices? If not, you’ll likely want to outsource these activities.
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