MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can detract from even the most compelling story. Here are some tips to improve video quality.
- When possible, film in “natural” environments. For example, an interview with a scientist is much more interesting in the lab compared to a conference room. Just be aware of sounds or sights that could be distracting.
- Make sure the space is clean and uncluttered. This is especially important for industries like medical devices where cleanliness is a top priority.
- Check your shot for photos, signs, or other sensitive information you don’t want shared.
- Beware of mirrors and mirror-like surfaces that could reveal the cameraperson.
- Avoid backlight!
- If you’re not filming continuously, mark the floor so that the speaker stands in the same spot for every take, and use still images in editing to avoid any awkward jumps.
- A memorized script always looks better than reading cue cards.
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