Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

Posted by Katie Steelman on Thu, Feb 11, 2016

MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.

We recommend starting with major trade shows and press announcements, then connecting the rest of the dots. If you are launching to more than one distinct market, use a different colored marker or sticky note for each.

Download the Roadmap template and instructions to develop your product launch plan. Feel free to contact us with questions, or ask us for a free Roadmap Review when you're done.

Marketing Roadmap Planner  DOWNLOAD NOW

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Topics: Marketing Mix, Marketing Strategy, Product Launch