MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web redesign.
According to Google, mobile search has now overtaken desktop search worldwide, although both types of search have increased. In addition, more people than ever are “multiscreening” – moving from one device to another – often to complete the same task. This consumer behavior, paired with Google's 2015 algorithm update giving more weight to mobile-friendly sites, makes it more important than ever for companies to ensure a seamless customer experience on all platforms.
We’ve helped several clients apply mobile-friendly responsive design to their websites. Responsive design is preferable to a separate mobile site because lets you manage just one domain, and it makes for a better user experience whether you’re using a tablet, phone, or desktop computer. The SEO advantages bring visitors to your site, while the ease of use helps convert them to leads.
With that said, mobile usage does vary by industry. For many of the B2B companies we work with, we’ve found that most buyers still do their research on desktop. The mobile overview tool in Google Analytics can show you the breakdown of your visitors, so you can effectively prioritize mobile optimization for your company.
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