MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re considering a brand switch, here are a few naming tips:
- First, choose a name with longevity. Last names work well because they’re simple and avoid trendy naming conventions. But if you’re planning to sell your business, consider carefully before putting your name on it.
- Second, choose a name you can claim legally. The United States Patent and Trademark Office has a searchable database online. While you’re at it, check for domain availability, and don’t settle for less than a dot-com.
- Finally, consider your buyer personas. Make sure the name you choose creates positive feelings among your intended audience, and if you’re considering a made-up name for your business, take the root meanings into consideration as well.
Have a question or request for a future tip? Let us know.
Not sure if your company or product branding resonates with buyers? Get to know your audience better using our Persona Development Worksheet.