MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:
- Click-through rate and bounce rate are better measures of banner ad effectiveness than impressions. They let you know if your audience is the right audience.
- Pay attention to social media engagement rather than number of followers. Clicks, likes, and shares tell you which content is resonating with your audience.
- Organic web traffic is a better indicator of SEO effectiveness than total web traffic.
- Track qualified leads in addition to total leads to gauge whether or not you’re attracting the right prospects.
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For more key performance indicators, download our Marketing KPI Worksheet.