Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]

Posted by Katie Steelman on Thu, Feb 04, 2016


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.


MTOTW #36: White papers, as part of a content marketing strategy, are a great way to attract technical buyers and generate leads. But what makes a good white paper? Here are a few things to keep in mind. Read more of our Technical Content Development Tips.

Have a question or request for a future tip? Let us know in the comments.


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Topics: Inbound Marketing, Marketing Strategy, Content Development