Medical Device Product Launch: How to Reach Today's Customer [VIDEO]

Posted by Michele Nichols on Fri, Oct 10, 2014

The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product. 

MedicalDeviceProductLaunch_draft01To kick off the series, Novatek President Amy Castronova and Launch Solutions President Michele Nichols sat down to discuss current market challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers.This month, Launch Solutions has teamed up with the documentation and training experts at Novatek Communications to bring you a series of blog posts with tips and best practices for medical device product launch.


Look for more posts on Medical Device Product Launch throughout the month!

And download our PR Roadmap Template to help plan your product launch content and promotion.

Roadmap_October2014_September2015_Page_1-web Get PR Roadmap Template


 

Topics: Business Insights, Change and Innovation, Medical Device