In our annual deep-dive into the medical device industry, and how market and technology changes drive marketing, product launch, sales and service models, Novatek and Launch Team take a look at the industry outlook for the coming year and how the medical device companies we work with are responding.
Fall is the time for key medical device conferences like MedTech and MDM, and 2017 planning. The start of the conference season also brings Novatek's annual collaboration with Launch Team to discuss the industry outlook and what each trend means for medtech companies.
What's ahead for R&D and product launch in 2017? How will telemedicine impact marketing, training, and customer engagement? Novatek President Amy Castronova and Launch Team President Michele Nichols share their thoughts in our series kickoff video.
Here is some deeper insight into what we are expecting to see from medical device companies in the coming year:
Keep up with Novatek and Launch Team's blogs as the medtech series continues through October. And check out our resources and posts from last year's series.