Packing the Perfect Trade Show Shoe

Posted by Alex Ormond on Fri, Jan 27, 2017

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?

Your normal work heels or boots that feel fine when you’re sitting at your desk might not cut it for 8+ hours standing in a booth or walking around the trade show floor (sometimes 20,000 steps a day!). Your trade show shoe needs to be comfortable while still looking stylish and professional. Finding a great pair of women’s shoes for a trade show is hard, but not impossible.

So what makes a trade show shoe perfect?


1. Practicality 


Color: Brown

Brand: Pikolinos

“There are at least three of us wearing this brand to the next trade show. You can stand for hours or walk around in them. I’ve averaged 20,000 steps a day. You really need a pair of practical shoes that go with everything!” Michele Nichols


2. A Good Strap


Color: Two-Toned

Brand: Pikolinos

“I purposely picked something with a strap because if I’m rushing from one booth to another I don’t have to worry about them slipping off!” Sarah Campagna


3. The Surprisingly Comfortable Heel


Color: Grey

Brand: Moda Pelle

“These heels look high, but they are surprisingly comfortable. I’ve worn these for 10 hours before and have been in good shape.” Beth Shope


4. A Little Tread


Color: Grey

Brand: Call It Spring

“Since they have a chunky heel they’re still dressy and comfortable, but they also have really good tread for when you’re walking around the trade show floors.” Aimee


5. Simple Comfort


Color: Brown

Brand: Clarks Oxfords

“These look nice, but I fell in love with how comfy they were. They’re perfect to walk around in for an entire day.” —Sarah Brubaker 


Looking for something to pack all of your trade show gear in?

Michele-Backpack-trade-show.jpg Finding a TSA approved backpack like this can be a big help! If you pack fairly light you’ll still have room for your laptop and an extra pair of shoes to rotate out throughout the show. This Timbuk2 bag has been around for years, made it through a 10-day business trip overseas, and traveled to many different countries.


Preparing for an upcoming conference? Download our Trade Show Planning Kit, which includes:

  • a packing list of essential booth items (from bubble wrap to stain remover)
  • our booth staff training presentation (helpful do's and don'ts)
  • trade show planner to outline your key objectives and activities for the trip
Download Tradeshow Planner Tip Sheet 



Topics: Trade Show Strategy