image_110.jpg

Our Position

Launch Team Blog

Packing the Perfect Trade Show Shoe

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?

Read More

Topics: Trade Show Strategy

Fearlessly Leading and Learning by Example — Meet Michele Nichols

Michele Nichols | President

While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is likely doing the same for her children—setting the table for new ideas and conversation.

Read More

Topics: meet the team

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Read More

Topics: Inbound Marketing, Lead Generation, Trade Show Strategy, Email Marketing

A (Sales)Force to Be Reckoned With — Meet Ron Wille

Ron | VP of Sales & Technology

Read More

Topics: meet the team

Internal Communication & Change Management: A Marketing Challenge?


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

Read More

Topics: Marketing Strategy, Internal Communication

5 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part of trade show planning, but the methods of lead capture vary. The most foolproof method of lead collection is using the official scanner provided at the event; however, due to the cost, many professionals are now relying on their phones to collect leads. Just be sure to test out any app you plan on using to work out any technical issues and make sure it will serve your needs.

Here are five smartphone apps to try at your next trade show:

Read More

Topics: Trade Show Strategy

Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.

Read More

Topics: Company News

Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland

Sarah Holland | Account Manager

At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at one of her children’s sporting events.

Read More

Topics: meet the team

Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in the making.

Read More

Topics: Company News, Sales, Marketing and Sales Alignment, CRM implementation

Trade Show Planning: FAQ

As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at trade shows. Trade shows and conferences are expensive, so it is important to make the most of the time and dollars that you spend there. Here are some common questions emerge from these discussions, and some tips that can help you maximize trade show ROI:

Read More

Topics: Trade Show Strategy