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Launch Team Blog

Head Up Displays: Product Development from an Engineer’s Perspective

With the rapid advancements in head up display (HUD) technology in the automotive industry, the futuristic Hollywood depictions of holographic windshield screens are quickly becoming reality. Augmented reality (AR) windshield HUDs are becoming a large focus for mainstream automakers and suppliers to the point where it is expected that the market for HUD components market is expected to grow more than $5 billion in the next four years, becoming an $8 billion industry.

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Topics: Business Insights, Product Launch

Marketing Your B2B Tech Company from Startup to Exit

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

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Topics: Product Launch, Marketing Strategy, Business Insights, Change and Innovation

Luminate Demo Day: The Latest in Optics and Photonics Development

 

Join us on Demo Day during the Xerox Rochester International Jazz Festival.

 

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Topics: Company News, Optics, Business Insights

A Guide to Quick Product Launch: What to do When You Don't Have Enough Time

Though it would be ideal to have a full six months to prepare for a product launch, this is not always a reality. Delays in funding, licensing, or product development challenges can put a product manager into a challenging situation where the window between product viability and revenue expectations is extremely narrow.

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Topics: Product Launch

Emerging Market Outlook: UAV

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

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Topics: Trade Show Strategy, Change and Innovation, Business Insights

Bringing Technical Expertise (and dogs) to Our Team - Meet Damon Diehl

Damon Diehl | Technical Writer / Science writer

When at work, you will most likely find Damon at his standing desk, writing. When he’s not in the office, Damon is likely still writing, usually for his blog, “The Very Least You Need to Know about Optics.”

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Topics: meet the team, Content Development

Reviewing Q1: What Metrics Matter to Your Marketing Plan?

You kicked off 2018 with a well-developed and detailed marketing plan, but now that Q1 is over and revenue numbers are in, it's time to take a look at performance. Your first quarter marketing metrics are essential to answering the questions that will help you have a successful Q2. Key questions to ask include:

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Topics: Marketing Metrics, Strategic Planning

5 Biggest Marketing & Sales Challenges for Engineers

Customer Experience Sells

ideasWe’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although the word “sales” typically conjures images of overzealous, comb-over-sporting used car salesmen, sales are a necessary part of your business’s profitability and growth. Sales funds innovation, which in turn fuels more sales.

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Topics: Optics, Business Insights

Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018

Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are asked are a bit different each year. Many of these questions relate back to the topic of inbound marketing. This concept addresses the tremendous increase in online research that is done by the buyer before they engage with your company on an individual level. In order to be found by or attract leads who are searching for technical information, and to nurture these leads to a point of readiness and beat out the competition for the sale, technical content has become almost essential to success.

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Topics: Inbound Marketing, Content Development

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.

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Topics: Beer & Blog (interviews), Product Launch