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Launch Team Blog

Beer & Blog: Branding a New Product Category, with John Martin

John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace market. Martin, whose goal is to drive the technology necessary to support this unique industry, has coined the term “spaceglass”, a reference to this truly unique type of glass.

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Topics: Product Launch, Branding and Identity, Beer & Blog (interviews)

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

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Topics: Inbound Marketing, Marketing Metrics, HubSpot

7 Considerations for (Re)branding Your B2B Company

Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will drive a lot of other aspects of your business.

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Topics: Change and Innovation, Branding and Identity

Geeking Out over Marketing Data, Harry Potter, and Chocolate Chip Cookies ― Meet Sarah Campagna

Sarah Campagna | VP of Account Services

While at work, you’re most likely to see Sarah emailing or talking with a client to help align their marketing activities with their business goals. When not at work, you would most likely run into Sarah grocery shopping at Wegmans.

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Topics: meet the team

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery phase of six months, Pitre traveled the country flying drones, meeting other early adopters of this new technology, and looking for the right opportunity to invest in this new high-tech market. Six months turned into 18 as Pitre saw the tremendous growth potential of the UAV market.

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Topics: Business Insights, Product Launch, Market Research

5 Questions to Consider When Planning Your Marketing Budget

There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match their growth goals. For others, it's optimizing their marketing budgets by shifting resources to what's working best todaynamely, online channels. This shift involves a broadened focus on bringing in leads through websites, targeted social media, regular blogging, opt-in email subscribers, etc.

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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy

Making the Grade: How Print Ad Designs Win or Fall Short

There’s no doubt that inbound marketing strategies are critical to the success of today’s businesses. However, traditional outbound strategies can still play a role in capturing your audience’s attention.

B2B companies can drive buyer awareness and action with print advertising in highly targeted industry publications, but without good design, ads can go unnoticed.

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Topics: Content Development, Branding and Identity

Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models

At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator founders, along with fellow panelists Don Davis of Empire Automation Systems and Ron Valentine of ITX.

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Topics: Business Insights, Marketing Strategy, Sales

Blogging: The MVP of the Marketing Short-Game and Long-Game

Bringing Customers to You

Blogging has been recognized for years as an important aspect of any marketing campaign. For Launch Team clients, the most immediate impact is in the short-game of lead generation. Blog posts are used as part of an inbound marketing program to direct readers to longer pieces of content like white papers, eBooks, and tip sheets that are form protected and used to generate leads. The blog post is designed to attract leads early in the buying process, those at the top of the sales funnel. Promoting blogs in strategic locations across the web is the most effective means we have of attracting new leads.

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Topics: Content Development, SEO

Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too. Though there were some real standouts at XPONENTIAL, the following tactics could apply to any large trade show.

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Topics: Trade Show Strategy, Branding and Identity