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Launch Team Blog

Are You Ready for Salesforce Lightning?

Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it. 

We have found that moving organizations to Lightning can help to realign Salesforce with their process and invigorate users, which leads to better adoption. The new features also are creating efficiencies for both management and users. 

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Topics: Sales, CRM implementation

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few team members’ first time attending, but it was a learning experience for all, as well as a chance to visit local Boston clients.

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Topics: Inbound Marketing

Salesforce Named #1 in CRM Applications

When Salesforce began in a San Francisco apartment 18 years ago, who would have imagined that today more than 150,000 customers would trust Salesforce to drive sales, service, marketing, and more every single day? In fact, every month, our customers facilitate more than 50 billion interactions powered by Salesforce.

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Topics: Sales, CRM implementation

Inspiring Innovation: Lessons from Light and Sound Interactive

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

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Topics: Business Insights, Company News

We're Hiring! Business Development / Project Manager

We have an immediate opening for a full-time Business Development / Project Manager.

3+ years business development and project management experience required. Experience in the B2B / technology sector is preferred.

Work with prospective customers to explore solutions for product launch or market growth, and plan and oversee execution of marketing activities.

Join a strong, collaborative team that's focused on client results. We offer flexibility and great benefits. 

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Topics: Company News, Careers

Deep Dive into Emerging Markets: Opportunities for Optics in AR & VR

While virtual reality promised and failed to hit 2016 expectations, market projections still show that augmented reality and virtual reality will reach $108B by 2021. Consumer electronics are a high-volume opportunity for U.S. optical manufacturers, but they often remain elusive due to cost constraints. Does augmented reality (AR) or virtual reality (VR) offer some optics and photonics companies a stronghold? Let’s break it down.

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Web Design Tips for Accessible Technical Content

Your end user is changing, and so is the way they access information. Today's customers want easy, quick access to content such as product documentation, application notes, and white papers. The design of your website (mobile-first, clear navigation) as well as your content (visual, customer-focused) can help keep customers and prospects engaged with your company. 

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Topics: Content Development

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

Trade Show Planning for Introverts

Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.

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Topics: Business Insights, Trade Show Strategy

Eating the Elephant: Marketing Tips for Product Managers

More than a Product Manager

The role of the product manager is increasingly important in industries like medical devices, where time to market is accelerating, and optics and photonics, where emerging markets are driving demand for product innovation.  

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Topics: Business Insights, Marketing Strategy

The CEO as Sales Manager: Asking the Right Questions

In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO seldom is able to totally abdicate a role in sales.

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Topics: Sales