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Launch Team Blog

Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley

Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec Optics, sat down with us to talk commercialization strategy.

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Topics: Beer & Blog (interviews), Product Launch

A New Perspective on a Familiar Role — Meet Alison Arnold

Alison Arnold | Program Manager

While at work, Alison is most likely collaborating with colleagues to identify how to best bring value to our clients. Outside the office, Alison can be found at a little league game or other sporting event cheering her kids on.

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Topics: meet the team

Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel

laser-marketplace-summit

Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and geeking out over photobiomodulation as Praveen Arany shared his research, the final session of the day was a marketer's dream. A panel of highly respected individuals in the industry had been asked the question—"What do bioinstrumentation developers need to know from the photonics industry?"

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Topics: Product Launch, Optics, Strategic Planning

Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild West, and market leadership is up for grabs. So how do you make sure your company’s booth draws attention and traffic? Effective demos are key. Unique approaches to booth advertisement will get you noticed, too.

We noticed a number of powerful tactics at XPONENTIAL 2017. The following tactics are just a few your team could apply to any large trade show strategy.

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Topics: Trade Show Strategy, Branding and Identity

Packing the Perfect Trade Show Shoe

We all have our favorite pair of shoes. They might be the ones that look great but don’t feel as great, the shoes that match everything, or the shoes that are surprisingly comfortable. We have favorites for work, going out—any number of occasions. But what about trade shows?

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Topics: Trade Show Strategy

Fearlessly Leading and Learning by Example — Meet Michele Nichols

Michele Nichols | President

While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is likely doing the same for her children—setting the table for new ideas and conversation.

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Topics: meet the team

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

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Topics: Lead Generation, Email Marketing, Trade Show Strategy, Inbound Marketing

A (Sales)Force to Be Reckoned With — Meet Ron Wille

Ron | VP of Sales & Technology

While at work, Ron is most likely to be found helping clients realize their full revenue potential. Outside of the office, Ron’s second job is “Uber” Daddriving his kids around. He also can be found running or riding his motorcycle.

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Topics: meet the team

Internal Communication & Change Management: A Marketing Challenge?


Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every part of the organization.

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Topics: Internal Communication, Marketing Strategy

5 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part of trade show planning, but the methods of lead capture vary. The most foolproof method of lead collection is using the official scanner provided at the event; however, due to the cost, many professionals are now relying on their phones to collect leads. Just be sure to test out any app you plan on using to work out any technical issues and make sure it will serve your needs.

Here are five smartphone apps to try at your next trade show:

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Topics: Trade Show Strategy