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Launch Team Blog

Marketing Metrics Play a Role in Marketing & Sales Alignment

I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which have little to no impact on the sales team. The marketing team in turn complains that the sales team doesn't take the time to put the data into the CRM, nor do they learn to use the CRM well enough to make use of the available data. The finger pointing is cyclical and can leave leadership in a quandary. In this case, I believe it is up to the marketer to prove the value of the data to the sales team.

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Topics: Sales, Marketing Metrics, Marketing and Sales Alignment

7 Tips on Crisis Communication Every Business Should Know

Lessons from Upstate Social Sessions 2017

Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social media. The event, now in its third year, included presentations by national and local professionals who have used social media successfully in their fields. A favorite session among attendees was “Don’t @ Me: Navigate Controversy, Conversation and Comments.” 

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Topics: Branding and Identity, Internal Communication, Social Media

Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck

Aimee Schenck | Program Manager

While at work, you are most likely to find Aimee bouncing between projects, organizing different client activities, or writing content―all while listening to music so loudly it takes 5 minutes to get her attention. When she's not at work, Aimee might be doing a DIY project, hiking, or playing basketball. She also plays the role of #1 Aunt to her niece.

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Topics: meet the team

Do You Need a Salesforce.com Implementation Partner or a Consultant?

One of the main decisions an Executive has to make regarding Salesforce.com is who is going to implement and support your solution. I have been in this space since 2001 and, in general, I see two different types of implementation partners: firms that lead with tech and firms that lead with consulting. The question is, which is right for you?

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Topics: Sales, CRM implementation

Are You Ready for Salesforce Lightning?

Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it. 

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Topics: Sales, CRM implementation

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few team members’ first time attending, but it was a learning experience for all, as well as a chance to visit local Boston clients.

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Topics: Inbound Marketing

Salesforce Named #1 in CRM Applications

When Salesforce began in a San Francisco apartment 18 years ago, who would have imagined that today more than 150,000 customers would trust Salesforce to drive sales, service, marketing, and more every single day? In fact, every month, our customers facilitate more than 50 billion interactions powered by Salesforce.

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Topics: Sales, CRM implementation

Inspiring Innovation: Lessons from Light and Sound Interactive

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

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Topics: Company News, Business Insights

We're Hiring! Business Development / Project Manager

We have an immediate opening for a full-time Business Development / Project Manager.

3+ years business development and project management experience required. Experience in the B2B / technology sector is preferred.

Work with prospective customers to explore solutions for product launch or market growth, and plan and oversee execution of marketing activities.

Join a strong, collaborative team that's focused on client results. We offer flexibility and great benefits. 

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Topics: Careers, Company News

Deep Dive into Emerging Markets: Opportunities for Optics in AR & VR

While virtual reality promised and failed to hit 2016 expectations, market projections still show that augmented reality and virtual reality will reach $108B by 2021. Consumer electronics are a high-volume opportunity for U.S. optical manufacturers, but they often remain elusive due to cost constraints. Does augmented reality (AR) or virtual reality (VR) offer some optics and photonics companies a stronghold? Let’s break it down.

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