Summer is a time for road trips and lazy days. But that doesn’t mean we can’t learn a little, too. Looking to make the most of your car or beach time? Here are five quick reads to improve your HubSpot marketing ROI. Of course, we’ve already done the reading, so if you prefer the Cliff Notes, feel free to skim our takeaways.
Even small children know that “maybe” is just a delayed “no.” Most salespeople push for the “yes,” but the process of getting to “no” can improve your overall sales effectiveness, create customer goodwill, and speed the inbound sales cycles.
When you begin producing inbound leads, establish a clear set of qualifying yes/no criteria. Allowing the “no” will help you develop worthwhile relationships with qualified inbound prospects. This book will show you how.
Your call script for inbound lead follow-up probably stinks. These calls need to spark interest within the first minute, or you’ve already lost. HubSpot is a game-changer for most organizations moving to an inbound marketing strategy, and most sales managers do not know how to hire, coach, and implement effective inbound sales processes. This book, written by the former VP of Sales at HubSpot, who helped grow the company from a three-person operation to the market leader for inbound marketing software, gives you the step-by-step for successful inbound sales.
There are visionaries and there are implementers. Figure out which one you are, and align yourself with the other. HubSpot enables data-driven marketing; this book will teach you how to improve your sales and marketing implementation by establishing accountabilities and key performance indicators (KPIs). You will learn how to implement effective processes and systems throughout operations, sales, and marketing. The book will also make you rethink the use of meetings. And who wouldn’t like to reduce the amount of time they waste in meetings?
Brian Halligan, Dharmesh Shah
Inbound marketing starts with your customer in mind. This book takes you step-by-step through defining your customer persona (download our customer persona worksheet here) and explains how inbound marketing works in entrepreneurial companies. Authors and HubSpot founders Brian Halligan and Dharmesh Shah update this information regularly, so you can keep up with the quickly evolving landscape of content marketing and SEO.
Don’t assume…test. We created this brief eBook based on our experience working with companies as they move to inbound marketing. We’ve been a HubSpot partner for five years and can share practical guidance and measurable expectations for a B2B company implementing an inbound marketing approach.