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Launch Team Blog

Beer & Blog: Branding a New Product Category, with John Martin

John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace market. Martin, whose goal is to drive the technology necessary to support this unique industry, has coined the term “spaceglass”, a reference to this truly unique type of glass.

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Topics: Product Launch, Branding and Identity, Beer & Blog (interviews)

Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton

Ben Burton, president and CEO of iuvo BioScience, talks with us about his five-year strategic plan, targeting aggressive growth both organically and through mergers and acquisitions. The acquisition of Moog’s laboratory services business and recent divestiture of iuvo’s sterilization facility, LINK, in Erie, PA, will allow the company to focus on investing in expanding testing services.

Ben spent more than eight years at Bausch + Lomb as vice president of quality for its pharmaceutical business. We had the pleasure of tapping into his thought process on acquisition strategy—considering both cultural and branding implications.

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Topics: Change and Innovation, Strategic Planning, Beer & Blog (interviews)

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

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Topics: Inbound Marketing, Marketing Metrics, Sales, Beer & Blog (interviews)

Beer & Blog: Market Outlook & Sales Productivity for Tech Companies, with Ron Wille

 

As Ron Wille, CEO of two INC 5000 companies, launches One Down Consulting Group, a consulting firm focused on aligning technology, process and people to grow sales, he sits down with Launch Team President Michele Nichols. Follow along as they discuss trends and tips to improve sales.

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Topics: Sales, Beer & Blog (interviews)

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

 

High quality product photos are an important asset to your business. Randy Tagg, owner of Tagg Photography, recently gave us a snapshot into his life as a photographer. Randy has 35+ years experience with advertising and industrial photography in a variety of markets. From classy wine glasses to sleek optical lenses, Randy has an eye for elegance among challenging subjects. Launch Team Account Manager Sarah Campagna, a wedding photographer herself, discussed with Randy the artistic and technical experience of capturing images in high tech industries.

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Topics: Business Insights, Branding and Identity, Beer & Blog (interviews)

Beer & Blog: Medical Device Branding, with Tom McCall

 

This beer and blog was no hardship; Michele met with Tom McCall in beautiful Laguna Beach, near Tom’s home base at ICU Medical. Tom is the VP and General Manager, and has led marketing for medical device companies like Welch Allyn and Masimo. Over a beer (Stone Liberty Cliché Blonde Ale, to be exact), he shared some insights on medical device marketing, sales, and company branding.

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Topics: Business Insights, Medical Device, Beer & Blog (interviews)

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

 

Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

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Topics: Inbound Marketing, Sales, HubSpot, Beer & Blog (interviews)

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

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Topics: Optics, Business Insights, Change and Innovation, Internal Communication, Beer & Blog (interviews)

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

 

For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and localization services to growing businesses. Scott offered valuable advice for companies looking to adapt their websites and content for global markets.

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Topics: Inbound Marketing, Content Development, Beer & Blog (interviews)

Beer & Blog: Optics Industry Sales & Marketing Trends

 

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.

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Topics: Business Insights, Marketing Mix, Marketing Strategy, Beer & Blog (interviews)