image_110.jpg

Our Position

Launch Team Blog

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

 

For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and localization services to growing businesses. Scott offered valuable advice for companies looking to adapt their websites and content for global markets.

Read More

Topics: Inbound Marketing, Content Development, Beer & Blog (interviews)

Beer & Blog: Optics Industry Sales & Marketing Trends

 

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.

Read More

Topics: Business Insights, Marketing Mix, Marketing Strategy, Beer & Blog (interviews)

Beer & Blog: IP Considerations for Second-Stage Growth Companies

 

Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week we'll share our conversation about the main intellectual property challenges for companies in their second stage of growth. From exit strategy to working with outside vendors, growing companies have a lot to consider.

Read More

Topics: Business Insights, Patents, Change and Innovation, Beer & Blog (interviews)

Beer & Blog: Company Rebranding from a Legal Perspective

 

Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just that, and we're sharing what we learned (plus some great local beer recommendations).

Read More

Topics: Patents, Branding and Identity, Beer & Blog (interviews)

A Beer & A Blog: Timing is Everything in Sales Follow-up

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting Co-Founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

 

Tips for Timing Sales Follow-up

In this week’s conversation between Ron and Michele, we hit on rhythm. The timing of sales follow-up is a question we hear a lot from clients, one we’ve experimented with ourselves, and a vast opportunity for improving your results.

Read More

Topics: Business Insights, Sales, Beer & Blog (interviews)

A Beer & A Blog: A Conversation about Sales and Marketing Alignment

Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than technology to efficiently align them. Launch Team President Michele Nichols and One Down Consulting co-founder Ron Wille have worked to improve revenue with sales and marketing alignment, in their own businesses and in their clients' businesses. Join the conversation as they discuss trends, benchmarks, actionable tips and best practices for ever-better results in this blog series.

Read More

Topics: Business Insights, Marketing Strategy, Sales, Beer & Blog (interviews), Marketing and Sales Alignment