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Launch Team Blog

Marketing Tip of the Week: Get Creative with Company Branding [Video]

MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.

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Topics: Marketing Strategy, Branding and Identity

Best and Worst of the Photonics West 2016 Exhibition Floor

According to my pedometer, I covered over 20,000 steps on the Photonics West trade show floor this week, and though that’s certainly not enough to see every booth, I felt pretty good about what I did see. There were some clear winners in my book this year—booths that were clearly a step ahead of their neighbors in creativity and lead generation effectiveness.

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Topics: Trade Show Strategy, Branding and Identity

Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016

Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like they ought to; it’s a cost of doing business rather than an asset or key part of their sales process. For traditional brochures, we’d tend to agree, but that’s not to say that print doesn’t have its place.

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Topics: Marketing Mix, Trade Show Strategy, Branding and Identity

Marketing Tip of the Week: Incorporate Touch in Your Marketing Strategy [Video]


As our company rebranded to Launch Team, see how we utilized touch into our branding materials to reflect how we do marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Trade Show Strategy, Branding and Identity

Marketing Tip of the Week: Get the Most from Your Team [Video]


Be confident in your team to do the work - and do it well!

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Branding and Identity

Get Ahead with Grant Opportunities for Optics & Photonics

Taking the Next Step

Is your company ready to try something new? Have you been putting a project off due to costs? Rochester-based optics and photonics and advanced manufacturing companies may be able to receive grant funding to pursue projects that can boost lead generation and revenue.

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Topics: Optics, Branding and Identity

Improving International Product Launch and Sales Through Distributors


Rewards and Risks of Channel Selling

What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and investment, even though the 80/20 rule would suggest that 80% of your revenue comes from 20% of your distributors? If so, you’ll want to re-evaluate your approach.

Many advanced manufacturers and technology companies use distributor or rep channels for overseas markets. For high touch, high tech sales, these channels often make sense. A distributor channel strategy offers: 

  • low cost of entry
  • local service and consultative or system sales
  • faster time to market with no infrastructure investment
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Topics: Business Insights, Branding and Identity

Why We Do This

I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and supporting clients at a significant trade show in one of the industries we serve, Photonics West.

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Topics: Company News, Change and Innovation, Branding and Identity

Brand Identity: Alternatives to traditional promotion

Thinking Outside the Box

In April we talked about some outdated marketing materials and practices that might be holding your business back. Now we’ll discuss a few ideas that are ahead of the curve. While business cards and company brochures are still staples at tradeshows and similar events, many forward-thinking businesses are getting more creative with their promotional materials.

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Topics: Business Insights, Marketing Mix, Marketing Strategy, Change and Innovation, Trade Show Strategy, Branding and Identity

Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days

Heeding the Signs

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Topics: Business Insights, Change and Innovation, Positioning, Branding and Identity