Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as logical and business-focused as people are, buying is inherently emotional.
Your logo is the visual connection to your company, your brand. It is the public mark or symbol that your audience immediately recognizes and emotionally connects to or abandons depending on the quality and feeling it emanates. Your logo validates who you are, if you feel real, legit.
Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it makes the intangible services offering a little more tangible, the technology more real, and the application more compelling. When we work with companies to execute their marketing roadmap, the lack of good corporate photography is often a barrier to getting a marketing project complete on a tight timeframe and budget, whether it’s issuing a press release of a new hire, designing a trade show booth display, or creating a marketing success story.
Each year, Fortune magazine announces their list of the 5000 fastest growing companies in the US. It is a privilege to work with some of these companies and their insightful leaders who frequently share their keys to entrepreneurial success with us.
Reading a recent Xerox blog post on the color print opportunity, I was struck by how similar the business challenges of the color printers are to their "sister" industry of AEC (Architecture, Engineering, Construction) printers (a.k.a. reprographers or blueprinters).
Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in sales between the best and worst merchandisers is a huge split. The people watching is fun and scary, too. What were they thinking? What exactly are they trying to sell me?