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4 min read

Brand Identity: Alternatives to traditional promotion

By Katie Steelman on Fri, Jun 14, 2013

Thinking Outside the Box

In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now we’ll discuss a few ideas that are ahead of the curve. While business cards and company brochures are still staples at tradeshows and similar events, many forward-thinking businesses are getting more creative with their promotional materials.

Topics: Business Insights Marketing Mix Marketing Strategy Change and Innovation Trade Show Strategy Branding and Identity
2 min read

Gauging Customer Value - Lessons Learned from HTR LaunchPad Demo Days

By Michele Nichols on Wed, Jun 05, 2013

Heeding the Signs

Topics: Business Insights Change and Innovation Positioning Branding and Identity
3 min read

B2B Social Media with Google+

By Katie Steelman on Wed, Dec 19, 2012

Who is using Google+?

Topics: Inbound Marketing Marketing Strategy Social Media Branding and Identity
2 min read

Inbound Marketing -- Marketing People LOVE

By Michele Nichols on Mon, Nov 05, 2012

Marketing People LOVE--Really?

Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as logical and business-focused as people are, buying is inherently  emotional.

Topics: Business Insights Inbound Marketing Marketing Strategy Branding and Identity
3 min read

Branding and Identity – Logo Redesign

By Kara Fortuna on Thu, Sep 27, 2012

Changing Your Logo? What You Need to Consider

Your logo is the visual connection to your company, your brand. It is the public mark or symbol that your audience immediately recognizes and emotionally connects to or abandons depending on the quality and feeling it emanates. Your logo validates who you are, if you feel real, legit. 

Topics: Marketing Strategy Branding and Identity
4 min read

Foundational Marketing Assets: Corporate Photography

By Michele Nichols on Thu, May 31, 2012

An Overlooked Brand Asset

Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it makes the intangible services offering a little more tangible, the technology more real, and the application more compelling. When we work with companies to execute their marketing roadmap, the lack of good corporate photography is often a barrier to getting a marketing project complete on a tight timeframe and budget, whether it’s issuing a press release of a new hire, designing a trade show booth display, or creating a marketing success story.

Topics: Optics Marketing Strategy Branding and Identity
2 min read

Managing Business Growth - Lessons from Inc. 5000 Leaders

By Michele Nichols on Wed, May 02, 2012

Entrepreneurial Success Factors

Each year, Fortune magazine announces their list of the 5000 fastest growing companies in the US. It is a privilege to work with some of these companies and their insightful leaders who frequently share their keys to entrepreneurial success with us. 

Topics: Business Insights Marketing Strategy Branding and Identity
2 min read

Optics Marketing Review: Booth Review at Photonics West 2012

By Michele Nichols on Fri, Feb 17, 2012

Booth Review: From the Trade Show Floor

Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in sales between the best and worst merchandisers is a huge split. The people watching is fun and scary, too. What were they thinking? What exactly are they trying to sell me?

Topics: Optics Trade Show Strategy Branding and Identity