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Launch Team Blog

Marketing Your B2B Tech Company from Startup to Exit

 

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires new perspectives and new strategies in many areas of the business. We’ve created a guide with sales and marketing best practices for five different stages of growth. Here are some highlights:

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Topics: Business Insights, Marketing Strategy, Change and Innovation, Product Launch

Luminate Demo Day: The Latest in Optics and Photonics Development

 

Join us on Demo Day during the Xerox Rochester International Jazz Festival.

 

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Topics: Optics, Business Insights, Company News

Emerging Market Outlook: UAV

Report from XPONENTIAL 2018

With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.

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Topics: Business Insights, Change and Innovation, Trade Show Strategy

5 Biggest Marketing & Sales Challenges for Engineers

Customer Experience Sells

ideasWe’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although the word “sales” typically conjures images of overzealous, comb-over-sporting used car salesmen, sales are a necessary part of your business’s profitability and growth. Sales funds innovation, which in turn fuels more sales.

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Topics: Optics, Business Insights

Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk

As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting the medical device industry. From product launches to new sales models, we're examining the 2018 outlook and sharing our insights.

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Topics: Business Insights, Medical Device

Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation

FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are the ultimate users of many of the technologies we work in: laser diodes, optical assemblies, laser steering systems, coating technology, and capital equipment. Yet many of these companies know little about the end application and the users’ needs.

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Topics: Business Insights, Positioning

Inspiring Innovation: Lessons from Light and Sound Interactive

Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and the University of Rochester. The conference highlighted light and sound-based technologies and their applications in emerging fields such as virtual and augmented reality, gaming, cinema, and music.

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Topics: Business Insights, Company News

An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?

Trade Show Planning for Introverts

Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from fellow professionals. If you're a bold personality, it's easy to excel in these situations. However, if you’re a more introverted person, major events can feel daunting—speaking from personal experience.

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Topics: Business Insights, Trade Show Strategy

Eating the Elephant: Marketing Tips for Product Managers

More than a Product Manager

The role of the product manager is increasingly important in industries like medical devices, where time to market is accelerating, and optics and photonics, where emerging markets are driving demand for product innovation.  

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Topics: Business Insights, Marketing Strategy

Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones

Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery phase of six months, Pitre traveled the country flying drones, meeting other early adopters of this new technology, and looking for the right opportunity to invest in this new high-tech market. Six months turned into 18 as Pitre saw the tremendous growth potential of the UAV market.

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Topics: Business Insights, Product Launch, Market Research