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Launch Team Blog

Beer & Blog: Achieving Exceptional Industrial Product Photography, with Randy Tagg

 

High quality product photos are an important asset to your business. Randy Tagg, owner of Tagg Photography, recently gave us a snapshot into his life as a photographer. Randy has 35+ years experience with advertising and industrial photography in a variety of markets. From classy wine glasses to sleek optical lenses, Randy has an eye for elegance among challenging subjects. Launch Team Account Manager Sarah Campagna, a wedding photographer herself, discussed with Randy the artistic and technical experience of capturing images in high tech industries.

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Topics: Business Insights, Branding and Identity, Beer & Blog (interviews)

Beer & Blog: Medical Device Branding, with Tom McCall

 

This beer and blog was no hardship; Michele met with Tom McCall in beautiful Laguna Beach, near Tom’s home base at ICU Medical. Tom is the VP and General Manager, and has led marketing for medical device companies like Welch Allyn and Masimo. Over a beer (Stone Liberty Cliché Blonde Ale, to be exact), he shared some insights on medical device marketing, sales, and company branding.

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Topics: Business Insights, Medical Device, Beer & Blog (interviews)

Family-Owned Business: 3 Keys to Successful Change Management

 

The dream of any entrepreneur is to build a successful, profitable business that can survive long after he or she retires. Often the goal is to pass the business down to children or close relatives, as evidenced by the fact that 80% of businesses worldwide are family-owned. In the U.S., family-owned companies are responsible for 60% of all employment and 78% of new jobs.

Despite their prevalence, 70% of family businesses last just one generation before they either fail or are sold. Some common pitfalls can cause problems in transitioning the company down the road.

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Topics: Business Insights, Marketing Strategy, Change and Innovation

Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff

 

For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales and marketing throughout the optics and photonics industry, helping to build LightWorks Optics for successful exit, working in fiber infrastructure at CABLExpress and in medical devices at Masimo. She is a driver of change and growth, and we’re honored to collaborate with her.

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Topics: Optics, Business Insights, Change and Innovation, Internal Communication, Beer & Blog (interviews)

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

Achieve Your Business and Sales Goals

Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve sales? While the answer may be an obvious yes, cost can often limit these aspirations. However, new grant funding opportunities may soon help high tech and advanced manufacturing companies achieve their growth goals.

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Topics: Optics, Business Insights

Three Keys to Successful Change Management: An Interview with Jim Knittel

Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition, a new product launch, new market entry, or channel reorganization. External and internal communication in these times of change are key.

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Topics: Business Insights, Change and Innovation

Beer & Blog: Optics Industry Sales & Marketing Trends

 

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.

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Topics: Business Insights, Marketing Mix, Marketing Strategy, Beer & Blog (interviews)

Beer & Blog: IP Considerations for Second-Stage Growth Companies

 

Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week we'll share our conversation about the main intellectual property challenges for companies in their second stage of growth. From exit strategy to working with outside vendors, growing companies have a lot to consider.

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Topics: Business Insights, Patents, Change and Innovation, Beer & Blog (interviews)

When Jury Duty Brings Your Business to a Standstill

A Lesson in the Value of Cross-Training

Could the absence of one key team member cause your sales or operations to grind to a stop?

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Topics: Business Insights

Driving Change Plans in Family-Owned Businesses

At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and created a brand in some markets but are ready for the next stage of growth. This change is often triggered by new leadership, and in many cases, the next generation of leadership. They bring their own ideas to the business, such as new product launch, new marketing strategy, and interest in entering new markets.

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Topics: Business Insights, Change and Innovation