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4 min read

EOS (Entrepreneurial Operating System) Traction & Marketing Strategy

By Michele Nichols on Mon, Feb 19, 2024

EOS and the Traction model have been making their way through entrepreneurial circles for years. It has staying power for a reason: it’s an operating system that can help empower teams, create clarity, and drive smart action. While it has the potential to create a cult-like following, there is no need to blindly follow this methodology at the expense of other tried-and-true practices that work in your business and culture. Its data-driven approach dovetails nicely with other methodologies you may follow.

Topics: Business Insights Marketing Strategy Change and Innovation
5 min read

Smart Moves for Trade Shows 2023/2024

By Michele Nichols on Tue, Sep 19, 2023

Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year and offers B2B technology companies an early preview of what works and what doesn’t in time for their booth planning for major 1Q 2024 shows like CES and Photonics West.

Topics: Change and Innovation Trade Show Strategy Branding and Identity
2 min read

Managing Change in the Energy Industry

By Alison Arnold on Tue, Jun 27, 2023

Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and political pressures. It's no wonder people who work in the energy industry are exhausted.

Change fatigue is a real thing and it's costing your company. Organizational restructuring, new technologies, process improvements, upskilling...employees are experiencing anxiety and may show resistance borne from fear. Here are some strategies for helping employees manage change.

Topics: Change and Innovation Internal Communication Change Management Digital Transformation employee engagement Organizational Culture
3 min read

Rochester's Green Technology Movement

By Mary Crowley on Wed, Jun 29, 2022

New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100% zero-emission electricity by 2040, 70% renewable energy generation by 2030, and economy-wide carbon neutrality.

Experts predict cleantech will increase jobs, drive the development of new technologies, and strengthen both the regional and state economies. Already, investments in cleantech have created approximately 158,000 jobs in New York’s clean energy sector, just in the year 2020.

Topics: Business Insights Change and Innovation USA Tech Manufacturing Transformation
2 min read

Gamification: A New Way of Engaging Employees

By Mary Crowley on Wed, Jun 01, 2022

In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team. Gamification uses game elements in a non-gaming context, a concept that has been helping companies to improve employee engagement and outcomes.

Topics: Change and Innovation Marketing and Sales Alignment employee engagement
2 min read

2022 Photonics Trends and Themes: Photonics West Observations

By Victoria Ferroni on Mon, Feb 07, 2022

Another successful year at Photonics West is in the books! With the show being back in person again since it last was in 2020, we wanted to share some main themes that we observed after attending in person at this year's event.

Topics: Change and Innovation Trade Show Strategy
2 min read

2021 Lessons Learned in Navigating Change

By Michele Nichols on Mon, Jan 03, 2022

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity. 

Topics: Inbound Marketing Marketing Strategy Change and Innovation Strategic Planning Digital Transformation
2 min read

Change Management and Digital Transformation: Tips for Success

By Michele Nichols on Mon, Dec 06, 2021

Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk, and in this case, digital transformation is largely treated by leadership and operations teams as a series of independent IT projects instead of realizing its full potential as a driver of competitive advantage.

Topics: Change and Innovation Positioning Strategic Planning Change Management Digital Transformation
2 min read

Let's Talk about Privacy

By Mary Crowley on Wed, Nov 17, 2021

The online world can be a scary place, and more and more companies are cracking down on privacy protections for users. However, with those rollouts of changes happening, it ultimately will affect the marketers, advertisers, and web developers on the other side. So, what exactly is happening and how might it affect you?

Topics: Business Insights Change and Innovation
4 min read

5 Shifts in Customer Behavior That Are Driving Organizational Change

By Michele Nichols on Thu, Aug 19, 2021

With the dramatic shift to an all-remote environment for over a year, and now a period of re-opening, Launch Team President, Michele Nichols, and Red Argyle CGO, Ron Wille, catch up on changing customer behaviors and the future of sales and marketing.  

Topics: Change and Innovation Client Relations Transformation
4 min read

Virtual Tradeshow Recommendations: Photonics West is virtual…now what?

By Michele Nichols on Tue, Jan 26, 2021

Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and formats, it’s hard to know if this is a good investment or if you’re better off diverting the funds to your own marketing and events. Here, we break down one event, Photonics West, but our recommendations and ideas may be worth considering regardless of event or industry.

Topics: Marketing Strategy Change and Innovation Trade Show Strategy
3 min read

Leadership’s Commitment to Simplicity: A Priority for 2021

By Michele Nichols on Mon, Jan 18, 2021

I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.

Topics: Marketing Strategy Change and Innovation Internal Communication Change Management