image_110.jpg

Our Position

Launch Team Blog

Applying the 80/20 Strategy in Advanced Manufacturing


The 80/20 or Pareto principle is a long-standing business strategy that a lot of companies are applying right now to increase profit margin. Classic examples of the 80/20 rule include the burgeoning growth of American manufacturers such as Illinois Tool Works, which grew from $300M to $18B by applying the 80/20 business model. Books like The 80/20 Principle by Richard Koch made the best seller list, focusing the common Pareto Principle on highest margin work to create competitive advantage.

Read More

Topics: Business Insights, Client Relations

Global Sales Growth: Consider Video for More Meaningful Customer Engagement

 

Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from countries that represent a good fit based on:

  • Industry clusters
  • Competitive pricing
  • Cultural fit
Read More

Topics: Client Relations, Sales

Building Better Customer Relationships: INBOUND Takeaways Part 2

 

Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to overcome common inbound marketing challenges. This week we dive deeper into our favorite presentations and explore ways to improve email marketing, social selling, and conversations for a better customer experience.

Read More

Topics: Inbound Marketing, Client Relations

Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers

 

How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of unheard voicemails on my phone, but that doesn’t mean I’m not interested or have not responded.

Read More

Topics: Client Relations, Sales

Aligning Sales, Marketing & Customer Service: What Not to Do

 

According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack of engagement is caused by poor customer service or difficulty doing business with the company. This situation represents a significant loss of growth opportunities for B2Bs.

Read More

Topics: Marketing Strategy, Client Relations, Sales, Marketing and Sales Alignment

Medical Device Product Launch: Ensuring Customer Engagement in Telemedicine

 

In our annual deep-dive into the medical device industry, Launch Team collaborates with Novatek, which provides documentation and training services to companies in medical device and other regulated industries. Today’s post explores telemedicine’s implications on customer and user engagement as well as marketing, sales and support.

 

Read More

Topics: Client Relations, Medical Device

Social Media Strategy: Why You Shouldn't Just Talk About Your Company

 

You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.

Read More

Topics: Marketing Mix, Social Media, Client Relations

Building Quality Customer Relationships with Inbound Marketing

Trust in a Digital World

I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and continues to grow. The bulk of his business comes from referrals; repositioning to target the right type of projects and build their reputation in specific industries made sense then, and it makes sense now.

Read More

Topics: Inbound Marketing, Client Relations

Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]

MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A recent study found that only 14% of large B2B organizations consider customer experience to be ingrained in their business.

Read More

Topics: Marketing Strategy, Client Relations

Brand Management — Why Your Company Should Be Monitoring Social Media

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Read More

Topics: Social Media, Client Relations, Branding and Identity