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5 min read

Brand Management — Why Your Company Should Be Monitoring Social Media

By Mandy Bly on Tue, Apr 19, 2016

The Need for Brand Monitoring

We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which gives you an edge, right? Unfortunately, this is a bad public relations myth. Negative statements online can harm your brand’s reputation and image.

Topics: Social Media Client Relations Branding and Identity
3 min read

5 Times It's OK to Fire a Customer

By Michele Nichols on Tue, Jan 26, 2016

“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are times when it is your right or even your obligation to turn down a customer’s request or to respectfully end the relationship altogether. The strength of your business is built on the nos as well as the yeses.

Topics: Business Insights Client Relations
1 min read

Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]

By Katie Steelman on Wed, Dec 23, 2015


Here are our three biggest takeaways from 2015’s manufacturing customer interviews.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Client Relations
1 min read

Marketing Tip of the Week: Delight Your Key Customers [Video]

By Katie Steelman on Thu, Nov 12, 2015


After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Marketing Strategy Client Relations
1 min read

Marketing Tip of the Week: Marketing Retainer Readiness [Video]

By Katie Steelman on Thu, Jul 02, 2015


Marketing retainers provide 25 to 30% more bang for your buck compared to project-based work, but they aren't for everyone. Is your team retainer ready?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Client Relations
1 min read

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]

By Katie Steelman on Thu, Jun 25, 2015


Listen to your customers' stories in order to capitalize on compliments. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Business Insights Inbound Marketing Marketing Strategy Internal Communication Client Relations
1 min read

Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]

By Katie Steelman on Thu, Jun 18, 2015


Too often, CEO's and salespeople return from a show and don't follow up with new leads. So before your next show: make a game plan. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Topics: Marketing Strategy Trade Show Strategy Client Relations
3 min read

10 Tips for Connecting with Customers — Medical Device Product Launch Series

By Michele Nichols on Fri, Oct 17, 2014

The medical technology market remains robust with continued growth- with the resurgence of pandemic deferred procedures, as well as continued demand for some pandemic-related products. Many market leaders are reassessing their go-to-market and sales strategies. Major drivers include corporate consolidation, evolving delivery models, and new end customers who expect increased service and engagement. The industry continues its move from a product-centric model to an increasingly customer-centric one. 

In the post-Covid environment, leading companies are moving from a multichannel model to an omnichannel one. An omnichannel approach allows customers to interact seamlessly and with personalization across multiple digital and non-digital channels.  This connection with customers before, during, and after a medical device product launch is critical to ensuring its success.

Topics: Business Insights Marketing Strategy Product Launch Client Relations Medical Device
4 min read

Can I quote you on that? A B2B sales guide to customer testimonials

By Sarah Campagna on Mon, Sep 15, 2014

Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and brick-and-mortar shoppers will go online to look at product reviews before making a purchase. In B2B, reviews are a little harder to come by; customers are fewer, and more effort is required to generate a testimonial, at least a good one.

Topics: Business Insights Marketing Strategy Client Relations
2 min read

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

By Michele Nichols on Mon, Dec 23, 2013

Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.

Topics: Business Insights Lead Generation Marketing Mix Client Relations Email Marketing
3 min read

Channel Marketing - Getting the Best Out of Channel Partners

By John Veckerelli on Fri, May 03, 2013

Building a Sales Pipeline with Channel Partners

The other day I was speaking with a client whose products are sold through direct and indirect sales channels. This client relies on channel partners to sell their products in Europe. He was telling me about their 90/10 experience – that is, 90% of European sales were generated by 10% of partners. His response generated several questions:

Topics: Business Insights Client Relations
4 min read

Spring Cleaning Series #2: Reassessing Customer Value

By John Veckerelli on Fri, Mar 29, 2013

Topics: Business Insights Client Relations