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Launch Team Blog

5 Times It's OK to Fire a Customer

“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are times when it is your right or even your obligation to turn down a customer’s request or to respectfully end the relationship altogether. The strength of your business is built on the nos as well as the yeses.

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Topics: Business Insights, Client Relations

Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]


Here are our three biggest takeaways from 2015’s manufacturing customer interviews.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Client Relations

Marketing Tip of the Week: Delight Your Key Customers [Video]


After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Marketing Strategy, Client Relations

Marketing Tip of the Week: Marketing Retainer Readiness [Video]


Marketing retainers provide 25 to 30% more bang for your buck compared to project-based work, but they aren't for everyone. Is your team retainer ready?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Client Relations

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]


Listen to your customers' stories in order to capitalize on compliments. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Internal Communication, Client Relations

Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]


Too often, CEO's and salespeople return from a show and don't follow up with new leads. So before your next show: make a game plan. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Trade Show Strategy, Client Relations

10 Tips for Connecting with Customers — Medical Device Product Launch Series

This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of information for medical product launch. Last week we shared our video on the changing medical device market. This week we revisit some of the emerging challenges and discuss the importance of effective customer engagement.  

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Topics: Business Insights, Marketing Strategy, Product Launch, Client Relations, Medical Device

Can I quote you on that? A B2B sales guide to customer testimonials

Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and brick-and-mortar shoppers will go online to look at product reviews before making a purchase. In B2B, reviews are a little harder to come by; customers are fewer, and more effort is required to generate a testimonial, at least a good one.

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Topics: Business Insights, Marketing Strategy, Client Relations

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.

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Topics: Business Insights, Lead Generation, Marketing Mix, Client Relations, Email Marketing

Channel Marketing - Getting the Best Out of Channel Partners

Building a Sales Pipeline with Channel Partners

The other day I was speaking with a client whose products are sold through direct and indirect sales channels. This client relies on channel partners to sell their products in Europe. He was telling me about their 90/10 experience – that is, 90% of European sales were generated by 10% of partners. His response generated several questions:

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Topics: Business Insights, Client Relations