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Launch Team Blog

What's In Her Bag? With Launch Team and EO WNY President Michele Nichols

It was announced recently that Launch Team President Michele Nichols was named the first woman president of the Western New York chapter of the Entrepreneurs' Organization. As president of EO WNY, Michele hopes to use her experience creating winning integrated marketing plans for technical companies to increase the organization's impact and help companies create sustainable growth.

As Michele continues to make her mark with business in the STEM fields, we thought it would be fun to put a spin on a recent beauty magazine trend and ask, "What's in her bag?"

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Topics: Company News, Women in STEM

Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015

Bring Customers to You

Launch Solutions President Michele Nichols will teach a short course and roundtable discussion on marketing and sales strategies at Photonics West next month.

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Topics: Company News, Trade Show Strategy

Colorado Office Opening Soon!

We're pleased to announce the opening of our Colorado office, effective January 1, 2015. Vice President and Partner John Veckerelli established our Jefferson County, Colorado office to better serve technology companies in the western regions of the U.S.

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Topics: Company News

Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers

PLS Launch Solutions President Michele Nichols will host a marketing short course and roundtable discussion at the 2014 Tucson Technical Workshop hosted by the American Precision Optics Manufacturers Association (APOMA) in November.

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Topics: Business Insights, Company News

Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!

RRPC photonics logoJoin New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New York's Optics, Photonics and Imaging Industry.

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Topics: Optics, Company News

Launch Solutions Team Member Attains HubSpot COS Design Certification

Congratulations to PLS Web Design Specialist Beth Shope for achieving HubSpot COS Design Certification! Beth completed approximately 20 hours of training, passed a comprehensive test and successfully completed a hands-on practicum in order to demonstrate her proficiency in the HubSpot COS platform and best practices.

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Topics: Inbound Marketing, Company News, HubSpot

PLS Launch Solutions Participates in 2014 Corporate Challenge

On May 29, the Launch Solutions team, donning brand new PLS hoodies, flocked to the RIT campus to run in the 24th annual J.P.Morgan Chase Corporate Challenge in Rochester, N.Y.

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Topics: Company News

Spring 2014 Tradeshows and Conferences - Are you ready?

Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for various tradeshows and events, as well as doing some travelling ourselves. Are you attending any upcoming tradeshows or conferences? If so, let us know how we can help you be ready.

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Topics: Optics, Company News, Trade Show Strategy

Why We Do This

I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and supporting clients at a significant trade show in one of the industries we serve, Photonics West.

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Topics: Company News, Change and Innovation, Branding and Identity

Launch Solutions Earns HubSpot Certification for 2014

We are pleased to announce that Beth Shope, Katie Steelman and John Veckerelli have successfully completed HubSpot Inbound Certification! To be awarded this certification, Beth and John "demonstrated a mastery of the real-world application of inbound theory and practice using the HubSpot software."

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Topics: HubSpot, Company News