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Launch Team Blog

Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]

MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Inbound Marketing, Marketing Strategy, Content Development

Marketing Tip of the Week: Educate with Content in Product Launch [Video]


Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Lead Generation, Marketing Strategy, Content Development, Product Launch

Content Marketing - 5 Infographics on Promoting & Repurposing Content

Most business leaders know that content marketing is a vital tool for attracting and converting customers. With buyers completing close to 60 percent of their purchasing decision before contacting your salespeople, the availability of quality web pages, blogs and other resources is essential. 

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Topics: Content Development

Marketing Tip of the Week: Segment Your Email List [Video]


Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Marketing Strategy, Content Development, Email Marketing

The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy

A Search Update That's Shaking Things Up from the Shadows

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When we heard about Mobilegeddon we prepared our clients, checking their competitors’ mobile compatibility and monitoring traffic closely as the April 21st roll-out date approached. We were especially worried for a couple of our clients who have yet to make the shift to mobile-friendly websites, because the much-publicized Google search algorithm update was supposedly intended to punish non-mobile-friendly sites. But April 21st came and went, and we did not see the shifts in traffic patterns we expected.

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Topics: Content Development, SEO

Technical Content Development: Better Presentations, Part 2

Personal Preparation

High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.

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Topics: Business Insights, Content Development

Technical Content Development: Better Presentations, Part 1

Building Better Technical Talks

presentationScientific presentations are an important but sometimes difficult part of a high tech company's technical content marketing strategy. A bad presentation can not only leave your audience confused but also reflect badly on your company. It doesn’t have to be that way, though.

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Topics: Content Development

PR Tips for Medical Device Product Launch

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This month we've teamed up with the documentation experts at Novatek Communications to bring you a collection of resources for medical product launch. So far we've shared our insights on the changing medical device market, tips for improving customer engagement, and critical planning steps for product launch. 

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Topics: Business Insights, Marketing Strategy, Content Development, Product Launch, Medical Device

Content Marketing: Barriers and Wins from the Agency Perspective

The Content Marketing Conundrum

In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you: 

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Topics: Business Insights, Inbound Marketing, Content Development