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Launch Team Blog

Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]

MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web redesign.

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Topics: Inbound Marketing, Content Development

Four Critical Missteps Established Companies Should Avoid When Entering a New Market

Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to launch and sell their products or services, this experience can actually be a hindrance. Overconfidence from success in other markets can breed oversight.

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Topics: Marketing Strategy, Content Development, Positioning

Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]

MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can detract from even the most compelling story. Here are some tips to improve video quality.

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Topics: Content Development, Marketing Strategy, Marketing Mix

Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]

MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.

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Topics: Inbound Marketing, Content Development, Marketing Strategy, Sales

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Content Development, Marketing Strategy, Inbound Marketing

Marketing Tip of the Week: Educate with Content in Product Launch [Video]


Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Lead Generation, Content Development, Product Launch, Marketing Strategy

Content Marketing - 5 Infographics on Promoting & Repurposing Content

Most business leaders know that content marketing is a vital tool for attracting and converting customers. With buyers completing close to 60 percent of their purchasing decision before contacting your salespeople, the availability of quality web pages, blogs and other resources is essential. 

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Topics: Content Development

Marketing Tip of the Week: Segment Your Email List [Video]


Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Content Development, Email Marketing, Marketing Strategy

The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy

A Search Update That's Shaking Things Up from the Shadows

Google_Phantom_2

When we heard about Mobilegeddon we prepared our clients, checking their competitors’ mobile compatibility and monitoring traffic closely as the April 21st roll-out date approached. We were especially worried for a couple of our clients who have yet to make the shift to mobile-friendly websites, because the much-publicized Google search algorithm update was supposedly intended to punish non-mobile-friendly sites. But April 21st came and went, and we did not see the shifts in traffic patterns we expected.

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Topics: Content Development, SEO

Technical Content Development: Better Presentations, Part 2

Personal Preparation

High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.

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Topics: Business Insights, Content Development