MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.
1 min read
Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]
By Katie Steelman on Thu, Feb 18, 2016
Topics: Inbound Marketing Marketing Strategy Content Development Sales
1 min read
Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]
By Katie Steelman on Thu, Feb 04, 2016
Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Inbound Marketing Marketing Strategy Content Development
1 min read
Marketing Tip of the Week: Educate with Content in Product Launch [Video]
By Katie Steelman on Thu, Aug 20, 2015
Companies too often take a narrow approach to their market, which neglecting other lead generation tools for an integrated marketing approach.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Lead Generation Marketing Strategy Content Development Product Launch
3 min read
Content Marketing - 5 Infographics on Promoting & Repurposing Content
By Katie Steelman on Fri, Jun 12, 2015
Most business leaders know that content marketing is a vital tool for attracting and converting customers. With buyers completing close to 60 percent of their purchasing decision before contacting your salespeople, the availability of quality web pages, blogs and other resources is essential.
Topics: Content Development
1 min read
Marketing Tip of the Week: Segment Your Email List [Video]
By Katie Steelman on Thu, Jun 11, 2015
Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Marketing Strategy Content Development Email Marketing
2 min read
The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy
By Sarah Campagna on Tue, May 19, 2015
A Search Update That's Shaking Things Up from the Shadows
When we heard about Mobilegeddon we prepared our clients, checking their competitors’ mobile compatibility and monitoring traffic closely as the April 21st roll-out date approached. We were especially worried for a couple of our clients who have yet to make the shift to mobile-friendly websites, because the much-publicized Google search algorithm update was supposedly intended to punish non-mobile-friendly sites. But April 21st came and went, and we did not see the shifts in traffic patterns we expected.
Topics: Content Development SEO
4 min read
Technical Content Development: Better Presentations, Part 2
By Damon Diehl on Thu, Mar 26, 2015
Personal Preparation
High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these presentations must engender confidence within your customers, partners, and investors. In our previous post we shared six methods for preparing the content of a good scientific presentation. In this article we will share five things you can do to prepare yourself.
Topics: Business Insights Content Development
3 min read
Technical Content Development: Better Presentations, Part 1
By Damon Diehl on Tue, Mar 10, 2015
Building Better Technical Talks
Scientific presentations are an important but sometimes difficult part of a high tech company's technical content marketing strategy. A bad presentation can not only leave your audience confused but also reflect badly on your company. It doesn’t have to be that way, though.
Topics: Content Development
3 min read
PR Tips for Medical Device Product Launch
By Michele Nichols on Fri, Oct 31, 2014
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and on-message PR helps your company gain visibility as well as credibility among investors, customers, and industry peers. High-quality, relevant press releases offer:
Topics: Business Insights Marketing Strategy Content Development Product Launch Medical Device
3 min read
Content Marketing: Barriers and Wins from the Agency Perspective
By Michele Nichols on Fri, Aug 01, 2014
The Content Marketing Conundrum
In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Topics: Business Insights Inbound Marketing Content Development
4 min read
Content Marketing and Technical Content Development Tips
By Katie Steelman on Thu, Apr 24, 2014
Challenges of Technical Content Development
Because we work primarily with high tech companies whose differentiation is their technology, sometimes at the hair-splitting level, we wade in the sea of technical content every day. For the non-engineer, -mathematician, or -scientist, a content marketing strategy seems like a fool's game. A variety of literature suggests approaches to engage employees and to get the most from your high tech company’s technical staff to help develop the excellent content that marketers use to generate qualified leads. There are some very good suggestions, but here’s the rub:
Topics: Business Insights Content Development
7 min read
Content Marketing: What makes good video? (And why should you care?)
By Katie Steelman on Fri, Mar 07, 2014
Video: A Mighty Medium
There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In December 2013, 188.2 million people in the U.S. watched 52.4 billion online content videos (comScore), and the number of online video users is expected to reach 1.5 billion by 2016 (Cisco). More than half of executives look for more information after seeing a product or service in a video (Forbes), and 57 percent of consumers say that product videos make them more confident in a purchase (MediaPost).