image_110.jpg

Our Position

Launch Team Blog

Why Automated Lead Nurture Is a Must for Trade Show Exhibitors

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that bought in double the leads over last year…

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Read More

Topics: Inbound Marketing, Lead Generation, Trade Show Strategy, Email Marketing

Your Customer Base Is Changing — Are Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have real implications for your marketing.

Read More

Topics: Marketing Mix, Marketing Strategy, Email Marketing

Marketing Tip of the Week: Don't Underestimate the Power of Email Marketing [Video]

MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.

Read More

Topics: Marketing Strategy, Email Marketing

Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]


Companies who utilize email marketing programs generate 50% mores sales-ready leads.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Read More

Topics: Business Insights, Marketing Strategy, Email Marketing

Marketing Tip of the Week: Segment Your Email List [Video]


Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Read More

Topics: Marketing Strategy, Content Development, Email Marketing

Marketing Mix — Email That Gets Read: A Missed Sales Opportunity

Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According to a study by MarketingSherpa, the email communications your customers actually value are directly tied to their transactions, i.e. the confirmation you receive when you place an order.

Read More

Topics: Business Insights, Lead Generation, Marketing Mix, Client Relations, Email Marketing

Does Email Marketing Still Work?

Does Email Marketing Still Work?

Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is slim. Email marketing is being replaced with other channels including mobile and social media.

Read More

Topics: Marketing Mix, Marketing Strategy, Marketing Metrics, Email Marketing

Marketing ROI - How to Tell if Your Email Marketing is Working

Does email marketing still work?

It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email campaign starts with:

Read More

Topics: Optics, Marketing Mix, Email Marketing