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5 min read

Marketing KPIs for 2023: What to Expect, and How to Measure it

By Michele Nichols on Wed, May 31, 2023

What to expect in 2023? After the last two years, we are prepared for anything! There are ongoing changes to privacy regulation and management that will impact what you can measure, and what you should expect in the year to come.

Topics: Inbound Marketing Lead Generation Marketing Mix Marketing Strategy Social Media Marketing Metrics Email Marketing Strategic Planning Digital Transformation
3 min read

HubSpot's INBOUND 2022: 3 Smart Marketing Tips

By Mary Crowley on Wed, Oct 19, 2022

The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing professionals and leaders. This year's conference was no exception and as a HubSpot Platinum partner, we came away with new approaches to try, current best practices, and good reminders for us and our clients.

Topics: Business Insights Inbound Marketing Social Media
5 min read

Delivering an Exceptional Omnichannel Customer Experience

By Sarah Holland on Wed, Jul 06, 2022

The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming out of the pandemic, we are operating in a hybrid environment where employees and customers expect “all of the above”all the digital, remote, and in-person options available in highly personalized combinations. The customer drives these combinations, and it is important to remember that omnichannel is customer-centric, not business-centric.

Topics: Inbound Marketing Marketing Strategy Social Media Marketing and Sales Alignment
2 min read

2021 Lessons Learned in Navigating Change

By Michele Nichols on Mon, Jan 03, 2022

Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the stability you’ve provided in spite of rapid change. You’re helping to build a culture of resilience and action in the face of ambiguity. 

Topics: Inbound Marketing Marketing Strategy Change and Innovation Strategic Planning Digital Transformation
4 min read

5 Ways to Get Smart With Your Marketing in 2021

By Sarah Holland on Tue, Jun 23, 2020

According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5-15%, and increase the efficiency of marketing spend by 10-30%.”

Topics: Business Insights Inbound Marketing Marketing Mix Email Marketing Digital Advertising
5 min read

How to Maximize Efficiency of a Small Sales Team | 7 Tips

By Nate Fuller on Sat, Aug 24, 2019

Whether you’re a startup working through a product launch, or a large enterprise operating a small division, there will probably come a point where find yourself in the catch 22 of business growth: You need more accounts to fund a sales team, but you need more sales from your current team to get there. It’s through these growing pains that efficiency is paramount in your sales process. We’ve been helping companies overcome challenges like this for over 30 years, and we’ve got some tips to share from this experience.

Topics: Inbound Marketing Internal Communication Sales
3 min read

Defining Your Marketing Mix and Spend Based on Your Company’s Growth Stage | Webinar Recap

By Matthew O'Donnell on Tue, Jun 25, 2019

Whether you are in a start-up or second stage growth, taking your current size into consideration is important in evaluating and prioritizing marketing tactics and spend. In a recent webinar, Launch Team’s President Michele Nichols discussed the many approaches to developing your marketing mix and how companies in the technology space can help find leads and connect with potential customers. She also elaborated on:

  • Specific types of tactics that are working for customers
  • How to identify what tactics are advantageous and what are outdated.
Topics: Inbound Marketing Marketing Mix Marketing Strategy Marketing Metrics
6 min read

6 Annoying Tactics to Avoid When Creating Your Marketing Plan

By Nate Fuller on Fri, Mar 29, 2019

It's safe to say that in 2019 we are exposed to thousands of ads per day. Because of this, many Americans implement an ad blocker into their browser, causing an estimated $9.1 billion in missed revenue in 2019 alone. Getting inundated with intrusive advertisements is bad enough for consumer trust and attention, but when you add on annoying marketing tactics, it's clear why 72% of people dislike online popup ads, and 43% dislike native ads.

Topics: Inbound Marketing Lead Generation Marketing Metrics SEO
4 min read

Breaking Down Marketing Automation: HubSpot vs. Pardot

By Alex Ormond on Thu, Oct 18, 2018

 

As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. We had two of our team members compare and contrast the two tools. Sarah Campagna and Sarah Holland break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2018 and beyond.

Topics: Inbound Marketing Marketing Strategy HubSpot
3 min read

How HubSpot and Technical Content increased marketing ROI by 10x

By Sarah Campagna on Thu, Jun 28, 2018

Lumetrics: A Case Study in Content Success

Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement and gauging systems, was spending around $3,000 per month on Google AdWords. The clicks were there but the leads weren’t. With only 2-3 new leads per week, Lumetrics’ leadership knew that their marketing strategy had to change. At the advice of Launch Team, Lumetrics began using the HubSpot Marketing Platform for an inbound rather than outbound marketing approach. Lumetrics’ engineering team began developing technical application notes meant to drive not just web visits but new leads as well.

Topics: Inbound Marketing Content Development
6 min read

Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018

By Damon Diehl on Wed, Mar 28, 2018

Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are asked are a bit different each year. Many of these questions relate back to the topic of inbound marketing. This concept addresses the tremendous increase in online research that is done by the buyer before they engage with your company on an individual level. In order to be found by or attract leads who are searching for technical information, and to nurture these leads to a point of readiness and beat out the competition for the sale, technical content has become almost essential to success.

Topics: Inbound Marketing Content Development
2 min read

Trade Show Follow Up: Why Automated Lead Nurture Is a Must

By Sarah Campagna on Wed, Jan 24, 2018

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

Topics: Inbound Marketing Lead Generation Trade Show Strategy Email Marketing