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Launch Team Blog

Trade Show Follow Up: Why Automated Lead Nurture Is a Must


Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that brought in double the leads over last year.

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

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Topics: Inbound Marketing, Lead Generation, Trade Show Strategy, Email Marketing

Product Launch & Inbound Strategy: Is the Blog Dead?

Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced manufacturing, and medical devices, many companies were slow to adopt a content-driven strategy because they believed their customers didn’t read blogs. Now that they’ve seen the ROI of blogging, we question how long it will remain viable. Let’s explore.

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Topics: Inbound Marketing, Product Launch

INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors

Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few team members’ first time attending, but it was a learning experience for all, as well as a chance to visit local Boston clients.

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Topics: Inbound Marketing

Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions

I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest assessment of how an account’s inbound marketing activities are performing.

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Topics: Inbound Marketing, Marketing Metrics, HubSpot

5 Questions to Consider When Planning Your Marketing Budget

There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match their growth goals. For others, it's optimizing their marketing budgets by shifting resources to what's working best todaynamely, online channels. This shift involves a broadened focus on bringing in leads through websites, targeted social media, regular blogging, opt-in email subscribers, etc.

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Topics: Inbound Marketing, Marketing Mix, Marketing Strategy

Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus

Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the alcohol,” including their Line Logic and Behind the Bar brands.

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Topics: Inbound Marketing, Marketing Metrics, Sales, Beer & Blog (interviews)

Improving Optics Marketing & Sales: Photonics West 2017 Short Course

Launch Team Inc. President Michele Nichols will present a short course at the 2017 Photonics West conference to discuss inbound marketing and sales strategies for optics companies.

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Topics: Optics, Inbound Marketing, Company News

Building Better Customer Relationships: INBOUND Takeaways Part 2


Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to overcome common inbound marketing challenges. This week we dive deeper into our favorite presentations and explore ways to improve email marketing, social selling, and conversations for a better customer experience.

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Topics: Inbound Marketing, Client Relations

12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016


It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest hold down the fort at the office. While every member has been through HubSpot’s extensive training and certification, the conference offers the chance to interact with thousands of HubSpot agency partners and customers and to hear their experience with inbound marketing. Here’s what we learned:

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

Breaking Down Marketing Automation: HubSpot vs. Pardot


As the digital landscape expands, more and more small to medium-sized businesses are utilizing marketing automation tools to take their sales process to the next level. Most often it seems that companies this size narrow their choices down to competitors HubSpot and Salesforce’s Pardot. Sarah Campagna of Launch Team, a HubSpot Partner, met with One Down Consulting’s Sarah Holland, an avid Salesforce and Pardot user. The two break down both tools’ offerings and share tips to consider for integrating marketing automation into your sales process for 2017.

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Topics: Inbound Marketing, Marketing Strategy, HubSpot