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Launch Team Blog

Getting Early Wins from Your Inbound Marketing Strategy

 

Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and question its value to the business. While it does take time to see significant growth, even those just starting to implement inbound strategies can achieve some wins relatively quickly.

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Topics: Inbound Marketing, Lead Generation, Marketing Strategy

3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing

 

More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most buyers prefer to do their own research before engaging your sales team, providing informative content is key. Content marketing is especially important in technical industries, where sales cycles are longer and engineers are often making purchase decisions. Yet many high tech companies still rely on an outbound marketing approach.

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Marketing Metrics

Why Automated Lead Nurture Is a Must for Trade Show Exhibitors

 

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition floor. You ran a lead generation promotion that bought in double the leads over last year…

But now it’s Monday. You’re back in the office and your inbox is overflowing. You’ve downloaded the lead list, but there isn’t possibly enough time to do lead qualification research on all of themand certainly not enough time to make calls. How will you ensure consistent lead follow-up?

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Topics: Inbound Marketing, Lead Generation, Trade Show Strategy, Email Marketing

Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary

 

Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in the middle of Buffalo’s revival.

Chris shared the results of a shift to inbound marketing strategy and the ramifications on the rest of his business.

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Topics: Inbound Marketing, Sales, HubSpot, Beer & Blog (interviews)

Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them

 

When a tree falls in a forest and there is no one around to hear it...

Marketing can generate hundreds or thousands of leads through brilliant inbound marketing content, catchy banners, enticing emails, and stellar social media strategies, but if no one ever follows up with these leads, should they really be called leads? And what purpose do they serve?

Before you throw in the online lead generation towel, first reflect on the roadblocks that might be keeping Sales from following up on these leads. Once you understand the real challenges, you can then find ways to improve Marketing and Sales alignment for better follow-up.

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Topics: Inbound Marketing, Lead Generation, Marketing Metrics, Sales, Marketing and Sales Alignment

Three Ways HubSpot Users Are Leaving Money on the Table

 

Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot customers, especially those just getting started with an inbound approach, often leave money on the table. Here are the most common reasons:

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Topics: Inbound Marketing, Marketing Strategy, HubSpot

Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear

You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to have forgotten all of the “long game” conversations you had when you sold him on the idea and now just wants metrics. Is it working? What’s the ROI? Is it worth it?

The answer to these questions might be a simple and very common one: We haven’t put enough effort into it to actually tell.

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Topics: Inbound Marketing, Marketing Strategy, HubSpot

Summer Reading List: 5 Books That Will Help You Improve Sales from HubSpot

Summer is a time for road trips and lazy days. But that doesn’t mean we can’t learn a little, too. Looking to make the most of your car or beach time? Here are five quick reads to improve your HubSpot marketing ROI. Of course, we’ve already done the reading, so if you prefer the Cliff Notes, feel free to skim our takeaways.

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Topics: Inbound Marketing, HubSpot

Marketing Tip of the Week: Track Metrics that Matter

MTOTW #54: There is a lot of data available that can help you assess whether or not your marketing strategies are working. But some metrics are more telling than others. Here are a few examples:

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Topics: Inbound Marketing, Marketing Metrics

Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass

 

For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and localization services to growing businesses. Scott offered valuable advice for companies looking to adapt their websites and content for global markets.

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Topics: Inbound Marketing, Content Development, Beer & Blog (interviews)