image_110.jpg

Our Position

Launch Team Blog

Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]

MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web redesign.

Read More

Topics: Inbound Marketing, Content Development

Building Quality Customer Relationships with Inbound Marketing

Trust in a Digital World

I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and continues to grow. The bulk of his business comes from referrals; repositioning to target the right type of projects and build their reputation in specific industries made sense then, and it makes sense now.

Read More

Topics: Inbound Marketing, Client Relations

Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]

MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians and engineers has different buying behaviors, which will likely affect how you sell to them.

Read More

Topics: Inbound Marketing, Lead Generation, Marketing Strategy

Celebrating 5 Years as a HubSpot Certified Partner

Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to offer the HubSpot CMS and CRM platforms to clients to improve their online marketing and sales.

Read More

Topics: Inbound Marketing, Company News, HubSpot

Marketing Tip of the Week: Don't Shy Away from International Markets; Do Rethink Your International Sales Strategy [Video]

MTOTW #39: If you're looking to win with inbound marketing, don't forget to engage with international markets.

Read More

Topics: Inbound Marketing, Marketing Strategy, Sales

Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]

MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.

Read More

Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

Inbound Marketing Works When…

B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can significantly change your sales process. 

Read More

Topics: Inbound Marketing

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Read More

Topics: Inbound Marketing, Marketing Strategy, Content Development

Catch Us at These 2016 Events for High Tech Marketing Tips

We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:

Read More

Topics: Inbound Marketing, Company News, Trade Show Strategy

Marketing Tip of the Week: Get Your Sales Team On Board with Inbound Marketing [Video]


Did you know it takes 8-12 touches using phone, email, and social media just to begin a conversation with a lead?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Read More

Topics: Business Insights, Inbound Marketing, Marketing Strategy, Sales