B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can significantly change your sales process.
1 min read
Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]
Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Inbound Marketing Marketing Strategy Content Development
1 min read
Catch Us at These 2016 Events for High Tech Marketing Tips
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Topics: Inbound Marketing Company News Trade Show Strategy
1 min read
Marketing Tip of the Week: Get Your Sales Team On Board with Inbound Marketing [Video]
Did you know it takes 8-12 touches using phone, email, and social media just to begin a conversation with a lead?
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Inbound Marketing Marketing Strategy Sales
1 min read
Marketing Tip of the Week: Takeaways from INBOUND 2015 [Video]
SEO is no longer something you just do, it's something that happens when you do everything else right.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Inbound Marketing Marketing Strategy SEO
1 min read
Marketing Tip of the Week: Are You Ready for Inbound Marketing? [Video]
MTOTW #10: With the average B2B buyer being nearly 60% of the way through the purchasing process before contacting your company, it’s no wonder that 74% of marketers are allocating the same or greater budget for inbound marketing this year. But before you jump into inbound, consider whether you have the necessary tools to sustain a digital-first approach.
Topics: Inbound Marketing
Marketing Tip of the Week: Know Your Web Traffic Sources [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Inbound Marketing Marketing Metrics
1 min read
Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]
Listen to your customers' stories in order to capitalize on compliments.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Topics: Business Insights Inbound Marketing Marketing Strategy Internal Communication Client Relations
3 min read
New Evidence Points to Marketing Value of SEO and Paid Search
“Just Google It”
We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable insight into their buying habits, needs and expectations. One recent conversation went like this…
Topics: Inbound Marketing SEO
3 min read
Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads
You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally) provide minimal information in order to download your valuable content.
Topics: Inbound Marketing Lead Generation Marketing Metrics
3 min read
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum
In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Topics: Business Insights Inbound Marketing Content Development
4 min read
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics
In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead generation and lead follow-up. In this post we'll talk about how a few key metrics and the right automation tools can keep these activities on track.
