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Launch Team Blog

Marketing Tip of the Week: Balance Your Sales Funnel with Content Marketing [Video]

MTOTW #38: Quality content, delivered through lead nurture programs as part of an inbound marketing strategy, can keep prospects engaged until they are ready to buy.

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Topics: Inbound Marketing, Marketing Strategy, Content Development, Sales

Inbound Marketing Works When…

B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can significantly change your sales process. 

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Topics: Inbound Marketing

Marketing Tip of the Week: What Makes A Good Technical White Paper? [Video]


Many of the company's we work with have technology as their differentiator. White papers can enhance this differentiator through content marketing.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Inbound Marketing, Marketing Strategy, Content Development

Catch Us at These 2016 Events for High Tech Marketing Tips

We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:

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Topics: Inbound Marketing, Company News, Trade Show Strategy

Marketing Tip of the Week: Get Your Sales Team On Board with Inbound Marketing [Video]


Did you know it takes 8-12 touches using phone, email, and social media just to begin a conversation with a lead?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Sales

Marketing Tip of the Week: Takeaways from INBOUND 2015 [Video]


SEO is no longer something you just do, it's something that happens when you do everything else right.

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, SEO

Marketing Tip of the Week: Are You Ready for Inbound Marketing? [Video]

MTOTW #10: With the average B2B buyer being nearly 60% of the way through the purchasing process before contacting your company, it’s no wonder that 74% of marketers are allocating the same or greater budget for inbound marketing this year. But before you jump into inbound, consider whether you have the necessary tools to sustain a digital-first approach.

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Topics: Inbound Marketing

Marketing Tip of the Week: Know Your Web Traffic Sources [Video]


Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Inbound Marketing, Marketing Metrics

Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]


Listen to your customers' stories in order to capitalize on compliments. 

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

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Topics: Business Insights, Inbound Marketing, Marketing Strategy, Internal Communication, Client Relations

New Evidence Points to Marketing Value of SEO and Paid Search

“Just Google It”

We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable insight into their buying habits, needs and expectations. One recent conversation went like this…

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Topics: Inbound Marketing, SEO